Shopify is an ecommerce platform that facilitates the launch and operation of online stores for businesses of all scales. Whether you're a fledgling company or a multinational corporation, Shopify provides you with the tools to sell your merchandise online effectively. Some of the largest stores built on Shopify include Gymshark,...
What Are The Black Friday 2022 Statistics?
Black Friday 2022 sales are continuing, but as most of you probably know, the peak of Black Friday sales was on 25th November. So, we researched how the event played out this year, comparing the statistics of 2022 to those of previous years. For various reasons, Black Friday 2022 was predicted...
Facebook Ads vs Google Ads: What is Best?
If you are new to paid advertising, Facebook Ads and Google Ads are probably the first two that come to mind.But which is best for your business?Firstly, you need to understand and differentiate between the two. Instead of Facebook Ads VS Google Ads, you need to look at the bigger...
The 12 Best SEO Practices For Your Ecommerce Website in 2023
The January sales create a high volume of online retail activity, so this means there are lots of opportunities for your ecommerce business to succeed during this period.The digital world has greatly benefited from shoppers spending their hard-earned cash on products and services in the last 10 years. After all,...
An Introduction to Amazon Keyword Research
Amazon sells more than 75 million products on its platform. To sort through this platform, it needs a robust search engine. Thankfully, Amazon delivers an impressive solution to find the right products.The search engine is only expected to improve with the release of Amazon's enhanced search tool: The A10 Algorithm.What...
Why Facebook Changed its Name and What Happens Now
At last week’s Facebook Connect 2021 conference, founder and CEO Mark Zuckerberg announced that the company will no longer be called Facebook, and is now called Meta. Explaining the great change, Mark Zuckerberg said the company was increasing focus on two different market segments - one of its family of...
The Consumer Outlook on Ecommerce Fraud
In 2020, ecommerce sales accounted for 18% of all retail sales worldwide, a steep increase from the year before, which was 13.6%. The share of ecommerce sales is expected to reach 19.5% by the end of this year, and 21.8% in 2024.As the ecommerce industry continues to rapidly expand, consumers’...
4 Tips to Improve SEO for Your eCommerce Website
Following the COVID 19 pandemic, many businesses started to take SEO more seriously as one of the more long term, sustainable and profitable marketing channels. That being said, this has caused considerably more competition.Check out five quick and simple ways to improve SEO for your ecommerce website.1. Enhance your website’s...
Standards for Customer Service Have Risen, and So Must Your Digital Business Strategy
The pandemic has forced businesses to pivot from the physical world and into a digital one, leaving many businesses unprepared. Despite this, consumer expectations to provide exceptional customer service experiences have increased; buyers still expect businesses to be easy to buy from, engage with, and get service from, even when...
The Ultimate Ecommerce Marketing Guide
There’s a lot of potential for success when you run an ecommerce store, especially now, when more people than ever before are buying online. But of course, while the online sales market share is growing all the time, it’s also true that there’s plenty of competition. As much as you’d...