James Lovick

4 Tips to Improve SEO for Your eCommerce Website

September 3, 2021

Following the COVID 19 pandemic, many businesses started to take SEO more seriously as one of the more long term, sustainable and profitable marketing channels. That being said, this has caused considerably more competition.

Check out five quick and simple ways to improve SEO for your ecommerce website.

1. Enhance your website’s user experience

It is incredibly important to provide your online visitors with an incredible user experience, quite simply, the easier it is for visitors to use your website, then the more likely they are to make a purchase.

Many ecommerce businesses make the mistake of only focusing on their website’s theme and appearance, however, there is more to it than just that.

One thing that must be considered is the structure of your website. To determine this, ask yourself these questions:

How fast do my website’s pages load? E.g. how long does it take for an image to load
Is the website easy to navigate? Can my user navigate to where they want to be within three clicks or less?
Is the content on the site engaging and relevant?
Is important information higher up on the page to decrease the number of scrolls?
Does the website look good on mobile and tablet devices?
Are the contact details visible at all times?
Are buttons/navigation bars easy enough to navigate on mobile?

If you have answered all of these questions with a ‘yes’, you are good to go. Otherwise, it would be worth reviewing the areas of your website that could be improved and begin working on them.

If you are unsure how to measure metrics, then Google Analytics is a good place to start and monitor your progress. Google Search Console can also be handy to see if your website is up to scratch with Core Web Vitals.

Another great tool is PageSpeed Insights, which tells you how fast your web pages load. The higher the score (out of 100), the faster your page speed is.

2. Focus on small details your product pages

Ultimately, these are the pages that will be generating you revenue. So they must be performing to the best of their potential.

To make your product pages stand out and convert better, here are some tips:

Product descriptions – highlight the most important features of the product, maximise the visibility of the product(s) and use concise, effective language to create attention, interest and desire.
Use of imagery – Make sure your images are suitable for the CMS (Shopify, Magento, WordPress etc) you are using to edit your website. Also, add keywords to the image file name and provide alt tags once you’ve uploaded the image.
Product Reviews – This allows users to weigh up if the product is worth purchasing or not. If you are selling high-quality products and provide a market-leading service, you will receive positive reviews and in turn, more sales.
Related Products – This can allow customers to add additional products to their cart before checking out. Consider including a ‘customers also bought’ option, this is a fantastic way to upsell products.
CTA – Adding phrases such as ‘Add to Cart’ or by including a ‘Buy Now’ option to fast track the checkout process. To help boost your conversion rate, consider adding guest checkouts as an option and leverage Apple or Google Pay for people checking out on mobile.
Shipping policy – Providing these details upfront builds trust between the business and customer, and can ultimately increase sales.

By reviewing these parts of your website, you will have a strong chance at increasing organic traffic and conversions. Some users are harder to convert than others, so be sure to build trust signals.

3. Utilise schema markup data

Many people struggle to wrap their heads around schema markup data, but it isn’t as complex as many would lead you to believe. There are several plugins that can help you with this.

In short, schema is basic HTML that presents Google with additional information about the content on web pages.

Once you begin implementing schem, it can produce rich snippets which search engines utilise to provide more information about specific topics in search results.

This is a quick and easy way to help users find the page they are searching for. With the various types of information available from schema, it can help improve click through rates therefore more organic traffic.

There are different types of schema, here are some examples that are relevant to ecommerce stores that you should know about:

Product – a description extension for products and services.
Product availability – provides a list of available products.
Price – provides the price of a product, or in some cases a price range.
Review – allows users to see online reviews on search engine results.
Video – a type of metadata that is used to describe the video’s content to viewers. This could include video resolution or audio language.

4. Provide relevant, engaging content

This step can apply to many different areas of your website, from blog articles to product pages.

By providing engaging content for your users that include relevant keywords, you can tick two essential boxes that are important for improving your website’s SEO:

Drive more organic traffic to your site
Retain users on a page for longer, making them more likely to convert

Make sure you understand your market well enough to provide the content that will be successful in your industry. Do your research, understand what keywords users are searching for and create content based on your findings to help increase traffic and sales.

There are tons of free SEO tools to help you with this. If you wish to opt for premium software, tools such as SEMRush, Ahrefs and Moz are excellent programmes to help you with your ecommerce website’s ecommerce SEO efforts.

Do you need help with your ecommerce website’s SEO? Fill in our contact form below.