Trending Travel is a digital-only travel agency that leverages social media to promote its wide range of available destinations and holiday deals.The company was launched in 2020, at a time when the travel industry was in decline and the idea of a holiday was a much-needed escape from lockdowns, isolation...
How to Get Started With Personal Branding
The term 'personal branding' is used daily in the digital world and is an increasingly popular marketing strategy that can be used by anyone in any industry, thanks to social media. The term has been evolutionised since it was coined in 1997 by management expert Tom Peters, in his essay,...
14 AI Statistics That Will Evolve Your Digital Marketing Strategy
Artificial Intelligence (AI) is accelerating at an incredible pace in 2023, and your digital marketing strategy needs to keep adapting to keep up with the changes.This technology will impact every corner of the world, regardless of your background or trade. Many digital marketers are unaware of the AI tools available at...
Digital Marketing News: Monthly Roundup For May 2023
Welcome to our monthly roundup featuring the most-talked-about digital marketing news of May 2023. This year has been busy, both in and outside the digital marketing world. Still, we have summarised some of the most recent prevalent stories useful to know if you're a digital marketer or own an online...
5 Things Every E-commerce Store Could Learn From Pretty Little Thing’s Social Media Marketing
As an online powerhouse, Pretty Little Thing (PLT) has prospered in the fast fashion market.Generating an annual revenue of over £700 million and counting, PLT is a great example of what an innovative social media marketing strategy and a distinct brand image can do for your business.Fast fashion is a...
Elon Musk Buys Twitter – What This Means for Social Media
As many of you possibly know, it has been recently announced that Elon Musk, the CEO of Tesla, has bought Twitter. After beginning the process in April 2022, he purchased the platform for $44 billion, the equivalent of £38.1 billion, and declared over Twitter that ‘the bird is freed’. the...
A Day in the Life at Fly High Media with Leanne Cunningham
Recently we thought we’d take a look around the offices at Fly High Media, and get to know the fantastic staff behind the operation. For our second edition of ‘A day in the life of’ we spoke to Leanne, who is a graphic designer and digital marketing assistant, to see...
How to Sleigh Your Christmas Social Media During a Pandemic
Devising relatable content while having little idea of what Christmas will look like this year is a difficult feat. In these times, rarely has there been a better time to lift the nation's spirits. Customers want to feel connected, engaged, and maybe even distracted. However, brands need to make sure...
Google Looks to Add Shopping Features to YouTube Videos
After Instagram executed its one-tap shopping experience, Google is looking to have a piece of the pie by adding shopping features to YouTube videos. Towards the end of the year, it is expected that brands will be able to implement shoppable ads to the platform which receives over 1 billion...
Vertical Content: 5 Reasons Why It’s Here to Stay
Nature of Phones Since the first smartphone was invented, IBM’s Simon Personal Communicator, vertical screens have been applied to the vast majority of devices. The vertical design allows users to operate the device using only one hand. A study in 2015 reported that users hold their phones upright 94% of...