We’re all currently living in a Barbie world. This is thanks to the overwhelming success of the Barbie movie and the marketing team at Warner Bros responsible for promoting it. So, what can other businesses learn from Barbie’s content marketing campaign?In this blog, we delve into the marketing strategies used to help...
Cracking The Code of CompareTheMarket’s Winning SEO Strategy
Have you ever wondered how websites dominate search engines for specific keywords? Maintaining a strong online presence is key for businesses of all sizes. One company you will have most likely heard of or even used is CompareTheMarket.CompareTheMarket is a well-known insurance comparison site, who have managed to make a...
Online Pharmacy SEO: Marketplace Analysis
With the increasing reliance on the Internet for various needs, online pharmacies have gained significant popularity among consumers seeking a more convenient and discreet way to purchase medications. As the competition intensifies within this rapidly evolving industry, it becomes crucial for online pharmacies to adopt effective SEO strategies to stand...
Samaritans Awareness Day: How Mobile Can Amplify the Message of Samaritans’ ‘Talk to Us’ Campaign
Every year, the 24th of July signals Samaritans Awareness Day in the United Kingdom, as part of the charity’s overall Talk To Us campaign running throughout the month.It is a day dedicated to shining a light on the vital work done by Samaritans in providing mental health support to those...
How to Get Started With Personal Branding
The term 'personal branding' is used daily in the digital world and is an increasingly popular marketing strategy that can be used by anyone in any industry, thanks to social media. The term has been evolutionised since it was coined in 1997 by management expert Tom Peters, in his essay,...
The Power of Editing: How to Perfect Your Written Content
Written content creation is a crucial part of your marketing strategy and, when done correctly, can help you grow your brand. But how do you create fantastic content that stands out against your competitors?Of course, you have to make what you publish relevant. There is no point in writing articles...
How Travelling Can Inspire You To Write Creatively
All writers face writer’s block at some point or other. We suddenly lack inspiration, experience self-doubt, or no longer feel passionate about the story we’re trying to tell. Most of us write because we love to, so it can be frustrating and disheartening when we can’t seem to put words...
From Inbox to Victory: Mastering Email Marketing Strategies in Sports
In an era dominated by social media trends and viral campaigns, it's easy to overlook the humble inbox. However, let me assure you: email marketing still packs a mighty punch and holds tremendous potential for sports teams.Picture this: your favourite team scores a last-minute winning goal, and the euphoria is...
10 Tips for Increasing Your WooCommerce Store’s Conversion Rate
So you now have a WooCommerce store. You have been selling your products for a while, but your sales could be better. How do you improve this? After all, the e-commerce market is more competitive than ever, with online global retail sales projected to surpass $7 trillion by 2025. To make the...
Marketing Insights To Help You Reach Female Consumers
In 2023, more women shop online than in-store, so if your marketing strategy does not target female consumers, this could impact the growth of your business. So, put yourself ahead of your competitors by following our tips on marketing to females successfully. First, let's explain why it's vital that you...