In 2023, more women shop online than in-store, so if your marketing strategy does not target female consumers, this could impact the growth of your business. So, put yourself ahead of your competitors by following our tips on marketing to females successfully. First, let's explain why it's vital that you...
10 Content Marketing Tips for Dentists
Regular visits to dental practices are a certainty in the dental sector. But how can dentists entice customers to use their dental practice over others? In a world where online presence reigns supreme, it's imperative to distinguish your dental business apart from your competitors. An aesthetically pleasing website and a...
How to Write Clear Instructions for Your Online Audience
Instructions are common in life, from how to behave as a child to how to process a sale or reassure a client and everything in between. However, a significant difference exists between following verbal directions and writing instructions for your target audience to understand. Like any content, your instructions must...
The Ultimate Guide to Local SEO for Hotels
With so much competition online, it can be tough to stand out in the hotel market. However, local SEO (Search Engine Optimisation) can help you get more guests through the door and REDUCE the number of bookings through sites like Booking.com that charge high commission fees. In this guide, we'll...
Does Every Blog Need to Rank in Google?
You have probably heard about the importance of SEO and getting your content to rank high on Google.But what if I said that not every blog needs to be on page one of the search results to be successful and drive organic traffic?In today's crowded digital landscape, thought leadership is...
Copywriting vs Content Writing: What’s The Difference?
What is copywriting? And how does it differ from content writing? Well, to put it simply, their purposes are different. Copywriting is the art of creating content that “sells” a product or service to its reader. It is a quick and effective way to help increase brand awareness. It's similar to a...
‘Google My Business’ to Become ‘Google Business Profile’
Google has announced that they are renaming ‘Google My Business' to ‘Google Business Profile'. The move is designed to completely reshape local SEO by extracting business profile management away from a single application and implementing it directly into Google Search and Google Maps. This isn't the first time Google has...
A Day in the Life at Fly High Media with Leanne Cunningham
Recently we thought we’d take a look around the offices at Fly High Media, and get to know the fantastic staff behind the operation. For our second edition of ‘A day in the life of’ we spoke to Leanne, who is a graphic designer and digital marketing assistant, to see...
SEMRush: Keywords by Intent Guide
SEMrush has launched a new feature that allows you to view the intent of keywords quickly and easily.If you are an avid user of SEMRush like we are here at Fly High Media, you might have noticed this new feature while conducting keyword research titled ‘Keywords by Intent’.This is a...
How to Craft the Perfect Blog Post
Every blog post is an opportunity to get your business in front of potential clients and customers.You want your articles to be engaging enough that readers will enjoy the content, but not so long that they lose interest halfway through. To help you craft the perfect article, we put together...