Businesses, content creators and social media marketers have more in common than you think. They all primarily want to engage and connect with their respective target audiences. However, with the ever-evolving internet and digital tendencies, capturing and retaining audience attention can be a struggle.So, how do we reach our target...
Instagram Considers Offering up to 10-Minute Reels
Videos are a popular content format for audiences, and various platforms offer this to users. Social media platforms such as YouTube, Snapchat and TikTok enable people to upload videos of different lengths, and businesses can use this to adapt their content marketing for social media and reach a wider audience.Changing...
Marketing Tricks & Tweaks To Boost Your Sales This Halloween (2023)
Halloween provides a huge opportunity for you as a business to scream about your products/services, so you must prepare for it!People from all around the world love celebrating Halloween. In the UK alone, spending over the spooky season has consistently risen, reaching well over £600 million in 2022.Mortals tend to...
Social Media Best Practices: How to Write a Successful Post
Social media has become a large part of our society, and the sheer volume of shared posts is enough to overwhelm anyone. For some people, these platforms offer a way to snapshot their day and share their lives with their family and friends. But you can use social media platforms...
100 Power Words To Improve Your Copy And Drive Conversions
Conversions are vital for any business, particularly if they impact ROI (return on investment). So, how can you increase your conversion rate, turning your website visitors into customers? How can you improve your CTR (click-through rate)? How can you capture your desired audience's attention and persuade them to respond to your...
How to Repurpose Content for Maximum Impact
The world is no longer restricted to printed content. Digital marketing allows us to reach a wider audience online, boosting brand awareness and providing new business opportunities through various channels and platforms.However, this also brings its challenges. To thrive in this digital age, companies must produce fresh, exciting, interesting content...
Google Start Release Of Second Broad Core Update of 2023
Google’s planned August 2023 core update, the second Google core update this year, has begun its rollout this week and is expected to be completed in the space of two weeks. The previous core update was back in March, which started around March 15 and was completed on March 28....
10 Things Businesses Can Learn From Barbie’s Content Marketing
We’re all currently living in a Barbie world. This is thanks to the overwhelming success of the Barbie movie and the marketing team at Warner Bros responsible for promoting it. So, what can other businesses learn from Barbie’s content marketing campaign?In this blog, we delve into the marketing strategies used to help...
The Power of Editing: How to Perfect Your Written Content
Written content creation is a crucial part of your marketing strategy and, when done correctly, can help you grow your brand. But how do you create fantastic content that stands out against your competitors?Of course, you have to make what you publish relevant. There is no point in writing articles...
How Travelling Can Inspire You To Write Creatively
All writers face writer’s block at some point or other. We suddenly lack inspiration, experience self-doubt, or no longer feel passionate about the story we’re trying to tell. Most of us write because we love to, so it can be frustrating and disheartening when we can’t seem to put words...