Lead generation is one of the most important strategies a business can undertake to grow and survive the test of time. In today's digital age, generating leads by using search engine paid ads is a crucial aspect of any business. Lead generation requires careful planning and research to create a...
Paid Media Executive Vacancy
Position: Paid Media Executive Location: Hooton, Cheshire, CH66 7NZ Salary: DOEContract: Full time, permanentHours: Mon – Fri 9am to 5:30 pm (some flexibility) The Role We are seeking to recruit a self-motivated individual with a positive attitude, looking to progress their career in PPC marketing. The ideal candidate will have...
Five KPIs to Track the Success of a PPC Campaign
Google Ads is a powerful tool that you can use to reach a larger audience and increase sales. However, understanding how your campaigns are performing, what's working, and what isn't, is critical to optimising the effectiveness of your marketing budget. This article provides an overview of Google Ads key performance...
Uncover the Potential of Digital Marketing for Subscription Businesses
An Introduction to Digital Marketing for Subscription-Based Businesses Table of Contents As businesses increasingly move online operations, staying competitive requires a robust digital presence. This is especially true for companies that offer subscription-based services. Digital marketing is vital in helping those businesses reach their target audience, increase sales, and ultimately...
Facebook Ads vs Google Ads: What is Best?
If you are new to paid advertising, Facebook Ads and Google Ads are probably the first two that come to mind.But which is best for your business?Firstly, you need to understand and differentiate between the two. Instead of Facebook Ads VS Google Ads, you need to look at the bigger...
The Benefits of Blogging in 2021
Blogging remains a powerful avenue to increase organic traffic to your online business. In fact, marketers who prioritise blogging are 13x more likely to have a positive ROI on their efforts.If you don't already run a blog as a business - or outsource your content marketing - you may want...
A Beginner’s Guide to Keyword Research
The keyword research process is crucial for any content to be successful online. Whether it is a blog or a service landing page. Utilising the right keywords and variations is the key to success in search engine optimisation. In this guide, I will discuss how you can conduct keyword research...
What to Do If Your Ads Don’t Get Approved by Google
Pay-per-click advertising using Google Ads is a fantastic channel that has helped to accelerate the digital revenue of millions of businesses around the world. But what should you do if your ads are not approved by Google?Check out our six step guide on what to do if your ads are...
Why You MUST Diversify Your Marketing Channels in 2021
2020 taught us that digital marketing is essential for almost all businesses large and small across almost every industry.The shift saw an increase in ecommerce stores being created from scratch, traditional brick and mortar businesses joining social media for the first time and advertising budgets increasing.Now we are in 2021,...
Digital Marketing Acronym Glossary: The ABCs of Digital Marketing
The digital marketing industry lives and breathes acronyms and buzzwords, so we’ve put together the ultimate guide to help you dissect the many different terms used by digital marketers. Our glossary will enable you to leverage the acronyms and buzzwords to your advantage, and better understand your website and brand's...