Pay-per-click advertising using Google Ads is a fantastic channel that has helped to accelerate the digital revenue of millions of businesses around the world. But what should you do if your ads are not approved by Google?
Check out our six step guide on what to do if your ads are disapproved by Google:
1. Review the headline
Google Ads are automatically disapproved if the headline is not relevant to your business and does not align with any of your keywords. If you review your keyword relevancy and change any that are not related to the industry you are advertising for, it can be the main difference to getting your ad(s) approved.
2. Make sure you have a good description
Google Ads needs a compelling description that will make consumers take action when they see it in search results or on social media. If you think you can’t write a good description, hire someone who can! There are plenty of copywriters who have expertise in writing paid advertising descriptions, and they can be a great asset to your outreach marketing efforts.
3. Use relevant keywords
You should have specific keywords and phrases included throughout your content but avoid stuffing too many words into headlines and descriptions just so Google sees these as important terms. It may seem counterintuitive at first but remember: Google also reads all text even though some text may not be in bold. Google also likes to see keywords used as verbs or adverbs and that can help you rank higher for your target terms without using too many words.
4. Check to see if there have been any updates to Google's algorithm
Google is always changing their algorithm and the way that they run their platforms, so there’s no guarantee what will get approved one day won’t work the next day. It’s important to keep an eye on your Google Ads regularly to make sure everything stays within Google’s guidelines and best practices specifically related to landing page relevance, mobile friendliness, navigability, security protocols and more! The more relevant your pay-per-click ad content is, the more chance you have of success. Keep on top of Google’s guidelines just as much as you should be for your competitors.
5. Choose a relevant landing page
Not only is landing page relevancy an important factor to getting your ads approved, but it is also the most important factor in Google Ads Quality Score. These pages have to be relevant enough that they are able to answer any questions a potential customer might ask about your product, service, or brand before clicking on an advertisement. Your ads will then rank higher and you’ll pay less money per click when someone does choose it!
6. If all else fails, contact Google
If none of these tips have worked then it might just be a matter of contacting Google’s support centre to get further assistance on how to improve your ads and get them approved.
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