What is Conversion Rate Optimisation (CRO)? Conversion Rate Optimisation (CRO) is the process of improving a website to increase the percentage of visitors that complete a business's desired action. For example, the desired action can be anything deemed important to the business, whether that be a visitor filling out a...
Copywriting vs Content Writing: What’s The Difference?
What is copywriting? And how does it differ from content writing? Well, to put it simply, their purposes are different. Copywriting is the art of creating content that “sells” a product or service to its reader. It is a quick and effective way to help increase brand awareness. It's similar to a...
How to Generate More Organic Traffic
If you create a landing page without SEO in mind, it is unlikely to perform to its full potential.There is also a real gap in the market when it comes to developing a high volume of quality landing pages. After all, 62% of branded websites have six or less landing...
The 5 Step Beginners Checklist For a Technical SEO Audit
The key to good SEO is a good experience on all devices. This is because in 2020, 55% of all worldwide online traffic came from a mobile device, whilst 42% came from desktops. By conducting a Technical SEO audit, you can find what you need to improve on your website...
How to Improve Your Internal Linking Structure
Internal Linking is a vital part of helping both users and search engines navigate around your website. Using internal links can help Google build up a hierarchy of pages on your website by giving more value to more important pages that you would like to rank as opposed to less...
The Benefits of Blogging in 2021
Blogging remains a powerful avenue to increase organic traffic to your online business. In fact, marketers who prioritise blogging are 13x more likely to have a positive ROI on their efforts.If you don't already run a blog as a business - or outsource your content marketing - you may want...
A Beginner’s Guide to Keyword Research
The keyword research process is crucial for any content to be successful online. Whether it is a blog or a service landing page. Utilising the right keywords and variations is the key to success in search engine optimisation. In this guide, I will discuss how you can conduct keyword research...
Top 5 Ecommerce SEO Tips to Boost Sales
"If a tree falls in a forest and no one is around to hear it, does it make a sound?" You could be selling the best products imaginable, but if no one is seeing them, and you’re not getting sales, what is the point?SEO is crucial for your ecommerce business....
How To Get Your Ecommerce Store Out of a Slump
Coronavirus (COVID 19) is having a severe and adverse impact all over the world on the lives of millions of people. Many countries are now in lockdown with people restricted to staying in their homes and high street shops forced to close. Consequently, there is a real opportunity for businesses...
On-Page SEO Tutorial (2019 Update)
In the following on-page SEO tutorial, we will show you how to do On-Page SEO for your website step by step with examples to help with your Google ranking. On-page SEO used to be very easy, you could just put the keywords on a page as many times as possible...