In 2023, more women shop online than in-store, so if your marketing strategy does not target female consumers, this could impact the growth of your business. So, put yourself ahead of your competitors by following our tips on marketing to females successfully. First, let's explain why it's vital that you...
How to Write Clear Instructions for Your Online Audience
Instructions are common in life, from how to behave as a child to how to process a sale or reassure a client and everything in between. However, a significant difference exists between following verbal directions and writing instructions for your target audience to understand. Like any content, your instructions must...
Efficiently Analysing Data with Google Analytics 4: A How-To Guide for Beginners
From 1st July 2023, Universal Analytics (UA) will stop processing website and app data, and the latest version of the web analytics service, Google Analytics 4, will completely take over. This is why we have created this guide on using Google Analytics 4 for beginners so businesses can prepare to...
The Benefits of Blogging in 2021
Blogging remains a powerful avenue to increase organic traffic to your online business. In fact, marketers who prioritise blogging are 13x more likely to have a positive ROI on their efforts.If you don't already run a blog as a business - or outsource your content marketing - you may want...
How to Craft the Perfect Blog Post
Every blog post is an opportunity to get your business in front of potential clients and customers.You want your articles to be engaging enough that readers will enjoy the content, but not so long that they lose interest halfway through. To help you craft the perfect article, we put together...
12 Things to Know About Working with a Digital Marketing Agency
Over the last few years, I’ve had the opportunity of speaking with lots of prospective clients running many different types of businesses. In this article, I have compiled some of the most common questions they ask me when they are considering whether to work with Fly High Media.1. I don’t...
Why is my website not ranking in Google? How can I improve my website ranking?
It's a common misconception that by creating a website for your business that you're going to appear at the top Google search results. However, there are thousands of websites just like your vying to be seen by potential customers. To claim a top spot takes a significant amount of time and effort just to...
How To Update Old Content On Your Website For More Traffic
I know that written content takes up your valuable time and effort, which is why it is important that you get the most out of it.Let's jump right into it...1. Identify content to update firstGo to Search Console -> Performance -> Pages Choose a page with high impressions but a low...
Vertical Content: 5 Reasons Why It’s Here to Stay
Nature of Phones Since the first smartphone was invented, IBM’s Simon Personal Communicator, vertical screens have been applied to the vast majority of devices. The vertical design allows users to operate the device using only one hand. A study in 2015 reported that users hold their phones upright 94% of...
What is Influencer Marketing?
Influencer marketing is a type of digital media marketing that focuses on using key players in a specific area to market a business, rather than the business or company themselves marketing themselves. Influencer marketing is a popular part of many successful digital marketing strategies and relies on key influencers getting the word...