Overview
WooCommerce is an ecommerce plugin that allows you to leverage the content management system powerhouse, WordPress and use it to run your own successful online store.
To sell your products, you need traffic to your site, so once you start your new website, you need to act quickly if you want to start ranking for the keywords that matter for your business.
This is where Fly High Media can help. Our in-house team knows WooCommerce, and with proven Ecommerce SEO strategies, we can take your WooCommerce website to the next level.
4,400,000+
Over 4.4 million merchants decide to choose WooCommerce as their platform of choice.
Source: Websitebuilder.org
60%
93% of online experiences begin with a search engine.
Source: BingDigital
93%
93% of online experiences begin with a search engine.
Source: 99firms
81%
81% of people perform some type of online research before making a large purchase.
Source: Content Factory
Why is SEO important for Businesses?
Increasing competition in the world of ecommerce makes it more difficult for websites to stand out in search engines, therefore it’s crucial to have a fully optimised WooCommerce store.
Luckily, WooCommerce is SEO friendly, but that doesn’t mean that any WooCommerce website can rank high in Google without working on your technical SEO, content and site structure.
WooCommerce SEO management allows your brand to give your customers (and search engines) as much information as possible in a language they can both understand.
Build trust between your brand and potential customers
Build your influence within your industry
Make the most of your site’s traffic
Create greater awareness around your brand
Woocommerce SEO success stories
Fly High Media’s WooCommerce SEO management strategy
1
Defining your WooCommerce SEO and keyword requirements
We work with you to determine the pages that are important for your website (such as the homepage, product pages, product category pages, blog).
Not all keywords provide traffic to the website. Therefore, it’s important to build the right keyword depending on the target audiences and the most common keywords used to look for something online.
By conducting keyword research, we can find out what keywords people are using to find your products and make sure that these are found in all SEO elements.
2
Optimising your WooCommerce store
When optimising your store, we use a wide range of tools, including but not limited to the below:
- We assess your product descriptions and work with you to make them unique, as one of the biggest problems of eCommerce websites is duplicate content in product descriptions.
- We make sure any images on your product page, either in the product slider or product descriptions, are optimised for SEO.
- We optimise and submit a sitemap to Google to reflect your website’s pages in order of ranking importance.
- We assess your Product URLs and ensure that product permalinks are configured properly, and ensure products contain custom Meta descriptions.
- We help formulate a simple and well-organised site structure to make crawling faster, making product maintenance easier.
3
Ensuring speed and accessibility
We work on mobile-friendliness and page speed and make sure that your website is mobile-friendly and fast. More than 60% of searches and a large majority of eCommerce transactions are now executed through mobile devices.
Loading speed is a known ranking factor and a factor that can influence sales. Several studies show that there is a direct relationship between the time it takes for a website to load and conversions.
4
Measuring the success of your WooCommerce SEO campaign
WooCommerce SEO is an ongoing process, and you will need to keep it up to steadily see growth in your search engine traffic and sales.
Being open and transparent with our clients is of utmost importance to us, so we endeavour to monitor and report back to you regularly so that you can fully understand the success and overall impact of your campaign.
5
Reporting
We send you easy-to-digest reports at agreed points in time without the confusion. We avoid using technical language to align with our values of being transparent. We want you to be able to see things clearly so that you can properly understand the results you are getting and what work we put in to get the results.
Why choose Fly High Media?
We are a friendly, ROI focussed agency and we put your business values at the epicentre of what we do. We carefully craft a measurable strategy that is designed to make you more money and build your brand online. We are constantly monitoring Google’s latest algorithm updates to ensure that we are using the most up to date strategies to get the best results for your business.
If you’re not quite ready to work with us, don’t worry. We offer an Initial Website Audit which you can utilise to see if us collaborating is something you would want to do in the future. To get in touch for more information, please fill in our contact form below.
Contact Us
Cheshire (Head Office)
Manchester
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