Everyone knows that nowadays SEO should focus on building content. However, not every “quality content” that you post on your sites are equally valued and ranked high by Google. And those SEOers who are aware of the power of quality content in SEO should also know how Google analyses, evaluate and rank contents. Let’s find out!
Create an XML sitemap
XML Sitemap is a map of your site which lists the navigational structure of your site and ends with a .xml tail. When users click on this link they can see all of the pages that they can access through your website. XML sitemap can help search engines understand your site better, this is good for SEO and is probably one of the most important to-do item on an initial internal SEO setup list.
According to experts, the XML sitemap does not directly increase your keyword rankings on search results, but for example, there are a few articles on your website that needs to be indexed, the sitemap will let Google know about those articles, from which Google can index the articles quickly and get you ranked faster.
Creating an XML sitemap is very useful for new websites, as these new sites always have problems with getting indexed (very few backlinks pointing to the site so Google does not bother to visit due to “low authority”), XML sitemap will inform Google about your new site and help your page to be indexed a little bit faster.
As for the old website, XML sitemap helps Google know how often the website is updated so that the search engines can get a better overview of the site, which can help site’s ratings on the search result getting a slight highlight.
Produce long and high quality content
Usually, PR contents are often short and limited to 400 to 500 words. Google’s algorithm will track down those short articles and will evaluate their quality as average and perhaps a little bit above the usual cut.
Therefore, if the content of your article is shorter than your competitor’s then it is almost certain that it would not perform as well as expected. Another thing is the quality of the article. Google encourages articles and writers to provide useful information, or content that is interesting to a lot of people. You should put yourself in the reader’s shoes to see what they need, what they want to know. You should be aiming for 1500+ words per article.
However, we can talk all day about the length but the most important is still consistency. Posting well and posting frequently is the secret sauce to a great SEO campaign.
If you keep repeating keywords too many times then surely the Google algorithm will downgrade your page, and even website, immediately. There was a time when this method was the bread and butter formula for SEO success. This time has long gone and you will get penalised for trying to over stuff your article with one specific keyword (or maybe even an overuse of a variety of similar synonyms).
If you are the readers, reading many repeated words could make the article sound boring and flavourless. Instead of keyword stuffing, think about using synonyms. Google assumes that the synonyms show flexibility in writing skills and intelligence, meaning that the article has more chance to attract viewers. Avoiding keyword stuffing is a long term investment into your article, ensuring that it will stand the test of time against Google’s ever changing formula.
The use of multimedia is a fantastic way of improving the quality of your article. Multimedia helps the reader engage with your content better and ensuring that they will stay on your website for longer. More than 55% of Google search results included videos and more than 40% included images. Naturally, the use of multimedia will “distract” the user’s attention (this is especially true for videos) and make them stay longer on your site. Videos also get a lot of shares, which ultimately adds to your total unique session count.
If you have been in the SEO business long enough, you will know that Google definitely tracks your website’s statistics when you are using Google Analytics. They have full access to your site’s performance so when a user stays longer, it is a strong indicator that your website is interesting. This combines with the page per session, bounce rate and other essential metrics to bring you a truly satisfying result for your SEO pursuits.
If you are still unsure let us help you get noticed by Google!