Search Engine Optimisation is the process of achieving, improving and maintaining ranking results in popular Search Engines such as Google. Search results are determined by different algorithms which we keep up to date and comply with. The main components to SEO include: On-page SEO, Off-Page SEO, Technical SEO and Content Marketing.
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Importance of Search Engine Optimisation
Beyond search engine rankings, SEO brings a good ROI through by bringing in targeted traffic to specific landing pages to generate conversions. SEO can allow you to:
- Build trust between your brand and potential customers
- Build your influence within your industry
- Make the most of your site’s traffic
- Create brand awareness around your brand
Firstly, book your free 15 strategy call where we speak to you about your business and see if we are a good fit. We run through your business objectives and give an initial overview of your current digital marketing. If we have decided that we are both a good fit for each other, we conduct a full comprehensive SEO audit. Then we create a strategy that we implement, monitor and optimise. We provide monthly reports, reporting back on agreed KPIs.
Get started and book your free 15-minute strategy call.
Why Choose Fly High Media?
We are a friendly, ROI focussed agency and we put your business values at the epicentre of what we do. We carefully craft a measurable strategy that is designed to make you more money and build your brand online. We are constantly monitoring Google’s latest algorithm updates to ensure that we are using the most up to date strategies to get the best results for your business.
We will optimise your website, both on the surface and behind the scenes. This service includes looking at title tags, meta descriptions and more. We only use “White hat” onsite SEO strategies, that are within Google’s guidelines or recommendations about how businesses should promote their websites online.
What is involved in On-Page SEO?
- Keyword placement
- Keyword density
- Title tags
- Body content
- Page loading speed
- Internal/External Linking
Off-Page SEO/Link Building
Your site visibility across the internet is key to your ranking in search engines. Backlinks are one of the most important ranking factors in Google. The more backlinks you have pointing to your website, the better Google will reward your website in search results. We provide outreach services that bring in backlinks from high domain authority websites, which will benefit your website the most.
What is involved in Off-Page SEO?
- Content creation
- Guest blogging
- Digital PR
- Social outreach
Technical SEO is away from your website’s content and it essentially laying the foundations for optimising keywords or phrases.
What is involved in Techincal SEO?
- Navigation & URL structure
- Domain & Servers
- Website load speed
Slowly but surely mobile devices are becoming the primary search tool of choice, with as much as 50% of search users beginning their search with a mobile device. With numbers going up to 88% if the search is for a local business or establishment.
What is involved in Mobile SEO?
- Accelerated Mobile Pages (AMP)
- HTTPS Implementation
- App Indexing
- Mobile Responsiveness
- Optimised for Voice Search
- Optimise for location
- Focus on simplicity
Local SEO is a great way to bring in geographically relevant traffic to your website. No matter how established your business is, as long as Google sees your website as local and relevant to the user then you can get results.
What is involved in Local SEO?
- Google My Business & Google+
- On-Page SEO
- Mobile Optimised website
- Citations & Reviews
Conversion Rate Optimisation (CRO)
Conversion rate optimisation (CRO) is the process of adjusting your website based on data of the visitor’s behaviour in the view to gain more conversions. We take the data and develop strategies to increase conversions.
Inbound marketing is an approach that cannot be ignored. Your audience is living in a noisy environment and you must stand out. To do this you must create content that is both relevant, consumable and valuable.
Benefits of Content Marketing
- Acquisition of backlinks
- Authority in industry
- Increased traffic
- Increased brand awareness
- Encouraging Social sharing
Before we implement any SEO strategy, we conduct a full audit of websites. The audit determines the direction of the campaigns that we start. This stage is imperative to any successful campaign.
What do we audit?
- Google Analytics
- Google Search Console
- Page Speed
- Local SEO