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Social media marketing platforms like Snapchat turn conventional marketing upside down. Instead of sharing gorgeous product photography, you’ve got to focus on the immediate and personal.   It can take a little getting used to, but with some practice, you too can use Snapchat to grow your business and brand.

Snapchat is a great tool for creating deep connections with your followers.   It can be used to help build an engaged following, increase customer loyalty and boost your visibility.

In this article, we suggest 5 ways you can use Snapchat to grow your business.

 

  1. Go Behind the Business

Give your customers a look at what goes on behind the scenes at your business.  Customers and potential customers like to feel they know the story behind your business.

 

  1. Share Promo Codes

Snapchat’s short-lived nature makes it the perfect to advertise limited-time-only events.  Use it to share exclusive coupon codes or other exclusive promos.  Make the shares fun and your brand’s reach is sure to grow.

 

  1. Give VIP Access

Treat your followers like VIPs.  Share exclusive previews with them, for example, a look at events and promotions you are running.  It’s an easy and fun way to engage your followers.

 

  1. Feature Your Followers

Make your Snapchat feed about your followers and engage them in the content creation process. Share some of their stories, 18- to 24-year-olds love that sort of content.

 

  1. Keep it Real

Don’t be afraid to be real when you use Snapchat, authenticity is essential on this hyper-social network.

 

Not sure if Snapchat is for you or want to see what we’d for your business to do on Snapchat? Head over to our social media contact form.