Meet Dawn Anderson – Talking Digital, Search, Current Affairs and Her Inspiring Journey

Dawn Anderson is the Founder and Managing Director of Bertey, a Manchester-based boutique digital marketing agency.

In this episode, Dawn and Matt talk all about information retrieval, organic search, the education system, the effect of COVID-19 on buying behaviours, voice search and more.

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Timestamps

0:02:51 Dawn’s secret project
0:04:22 How businesses and consumer buying habits have changed during COVID
0:07:06 Thoughts on why businesses don’t want to go online
0:07:44 Primark not adapting to digital
0:11:49 How have Google handled displaying reliable information during COVID?
0:20:49 How can Google sieve out fact from fiction from tabloids when it comes to medical queries?
0:27:16 Should tabloids journalists go through better training to ensure correct information?
0:37:35 Dawn’s SEO journey from the very beginning
0:55:44 Google SEO is not manipulation.
0:59:50 “The Best Backlink Is The Link That You Didn’t Expect To Get”
1:02:29 Lecturing at Manchester Metropolitan University (MMU), speaking at conferences and running a business
1:05:59 Is university worth it if you want to work in marketing?
1:19:36 What can you do to your website to help with voice search queries?
1:27:40 Actionable steps for WordPress websites to improve schema markup data
1:30:51 Will ads overtake organic results in voice search results?
1:34:33 How to meet users informational needs
1:38:37 Actionable keyword research strategies
1:41:07 What is the relationship between social and search?
1:43:18 What is the definition of information retrieval?
1:49:35 Dawn’s thoughts on the future of search

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Dawn’s Twitter: https://twitter.com/dawnieando

Dawn’s LinkedIn: https://www.linkedin.com/in/msdawnanderson/

Dawn’s Website: https://bertey.com/

Matt Pyke

Matt Pyke

Matt is the Founder and Managing Director of Fly High Media. He is also a public speaker and digital marketing trainer. Matt has been featured on publications such as Social Media Examiner and Prolific North. He also enjoys creating weekly video content for Fly High Media's YouTube channel.

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