Social Media and eCommerce Websites


It’s 2017 and knowing how to sell your products and services online is more important than ever. Every year the world turns towards retailing online more and more, and therefore it is important to get involved as soon as possible so that you don’t miss out on a number of selling opportunities.

At first, glance knowing how to sell your products or services online can seem like a daunting thing to get your head around, especially with phrases like ‘paid ads’, ‘campaign management’ and ‘social media marketing’ being thrown around left right and centre. However, knowing how to properly use social media to market your business is important. After all, if your competitors are correctly using social media as a way to marketing their business then you should be too.

Using Social Media to Sell Online

Social media is one of the most popular areas of the internet and, with millions of people logging into Facebook, Twitter, and Instagram daily, it comes as no real surprise that businesses are honing in on just how useful it can be. Social media marketing refers to using social media platforms to sell something and the way this is done can be split into two categories.

Paid Ads 

On platforms such as Facebook and Twitter, it is possible to post paid advertisements. These paid ads highlight a specific service or product of yours and reach a large number of people with interests specific to you. For example, a business in London can market their paid ads specifically to people on Facebook in London. Knowing how to construct these paid ads can be complex as specific keywords and PPC knowledge are needed, but with some professional guidance it can bring in impressive results.

Free Posts 

Social media posts can be used to market the business as a whole, to highlight or sell something specific and to interact with customers. Posting on all social media platforms is free but in order for it to be successful the posts must be well written, include links and images, and engage with the target audience. Social media posts are able to reach a wide audience quickly and at zero cost which is why it is such a popular way to market.

One of the key things to remember when social media marketing is the importance of frequently posting to all your social media accounts. When a potential client stumbles across your eCommerce website there is a high chance they will check out your social media accounts. If these accounts are poorly managed or have very few recent tweets it has a negative impact on the business as a whole.

The Importance of Social Media Management to Sell

Whether or not social media works successfully to sell a product or service online has a lot to do with social media management. The paid ads and social media posts need to be well constructed with a specific target audience in mind in order to gain attention. Plus, the social media accounts themselves need to be well managed as failing to reply to customers’ questions or comments can have a negative impact on the marketing campaign as a whole.

To conclude, social media marketing works well for selling products and services online if they are used correctly. There is a lot of information available on the Web about social media marketing and the correct ways to manage a social media campaign, so there is help available for anyone hoping to give it a shot.

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