x22 Average ROAS and 500% Increase in Keywords
SEO (search engine optimisation), PPC (pay per click), E-commerce
What we did
We focused on three main sources of online traffic and sales: Paid Google Ads, Organic Search and Email Marketing.
Paid Google Ads
- 105% Increase in PPC Sales
- 88% Increase in ROAS (Return On Ad Spend)
- 48% Decrease in CPA for Google Ads
- 96% Increase in PPC Revenue
Organic Search
- 180% Increase in Organic Traffic
- 1,847% Increase in Ranking Non-Branded Keywords
- 67% Increase in Organic Sales
- 58% Increase in Organic Revenue
Email Marketing
- £454k Additional Revenue from 154 sent emails
- 49% Average Open Rate
- 1.35% Average Click Through Rate
Overview
Our Online Pharmacy client is a medical and aesthetic e-commerce retailer that was established by a team of pharmacists and nurses. They also have employees in more than 20 pharmacies in the midlands.
The Brief
- Increase organic traffic to their website
- Grow their online revenue
Organic Search
What We Did
- Enhanced on-site navigation and designed the menubar for an improved user experience
- Optimised on-page SEO elements by implementing missing metadata and resolving issues with duplicate meta titles/descriptions
- Conducted a technical SEO audit, improving site speed through file and image compression
- Implemented alt text and schema markup, including FAQ schema, to enhance search engine understanding
- Created FAQs for main category pages, effectively communicating information to Google
- Developed relevant anchor text for internal and external links
- Eliminated orphan pages by strategically adding internal links
- Implemented an off-page SEO strategy, generating backlinks through guest blogs on industry-relevant websites
- Created a content strategy based on research and competitor analysis, consistently publishing articles focuses on products
The Results
- Organic traffic increased by a remarkable 179.58% within 6 months
- Over 35,000 words of valuable content marketing were generated and published
- The client now ranks for 11x more non-branded keywords within the first year, with an additional targeted search volume of 34,100
- Average organic keyword positioning improved from 96th to 70th over 12 months
- Organic search revenue increased by 57.82% in the second 6 months, accompanied by a 66.81% increase in organic sales.
Email Marketing
What We Did
- Marketed to a database of approximately 2,000 customers and leads
- Created an email strategy including snippets of recent blog articles
- Sent promotional e-shots with exclusive discounts, limited-time offers and upcoming sale updates, like Black Friday
The Results
- We generated an additional £454k in revenue from 154 emails
- The email unsubscribe rate stayed below 0.2%
- The average email open rate was 48.57%
- The average click rate was 1.35%
Paid Google Ads
What We Did
- Conducted research into the client’s target audience
- Created a campaign tailored to individuals and small businesses who are looking to purchase aesthetic products
- Made small changes to the product and checkout process to simplify the user journey and increase the user’s time spent on the website
The Results
- Google Ads held an average ROAS of £34.26
- 105% growth in sales
- 88% increase in ROAS
Contact Us
Cheshire (Head Office)
Manchester
Get in touch
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