Google is on a constant mission to provide users with the most reliable and relevant information to its users. Which is why they update their algorithms regularly. They are often slightly updated multiple times per month but then have major core updates every few months which can have a significant impact on the visibility of some sites.
When you have had a drastic drop in traffic and you are not sure why, it can be daunting. With our extensive experience, we can help:
Google Penguin was first announced in 2012 with the aim of cutting down on “black-hat SEO”. The aim of this update was for website owners to improve the users experience and provide value to them as opposed to trying to manipulate algorithms.
Google Penguin was introduced to help reward high quality websites and to diminish low quality website that practised manipulative link building tactics or keyword stuffing.
Poor quality links can include; blog commenting, private blog networks (PBNs), purchased links, low quality web directories, links from sites with illegal or explicit content.
Our team will first audit your backlink profile to identify your toxic backlinks. Then we reach out to the identified toxic websites and get in contact with the webmaster whether it is through the contact form on their website or via social media.
If, after we have reached out to webmasters numerous times across different communication methods and it hasn’t worked, then we can use Google’s Disavow tool to disassociate your website with the links in question.
After we have manually reached out to webmasters and disavowed toxic links, we will then start to build natural links in accordance with Google’s guidelines. We acquire quality links through content marketing, blogger outreach, social outreach and PR.
Google Panda was announced in 2011, with the aim of rewarding websites with higher quality content and penalising poor websites with poor quality content or “thin” content. Some of the sites that were hit the hardest were news websites and social media platforms due to the number of advertisements on the sites.
Panda was initially announced in 2011 with the aim of displaying higher quality websites in search results.
In short, it is usually because content on your website isn’t good enough. You must make sure that all your content is unique, substantial, compelling and relevant to search queries.
Avoid; duplicate content on your own website, plagiarising from other sites, keyword stuffing, thin content, a poor user experience (e.g. a slow site) and website security issues.
Of course. Some of your competition may have been penalised alongside you but they may not be aware. This is why it is important to always follow the best practises consistently to stay ahead of the game.
By always thinking of the user first. Don’t manipulate search engines, they will always be able to distinguish good sites from bad. Provide the user with thorough and clear answers that they were looking for and you will be rewarded. Avoid keyword stuffing and in addition, be cautious of the ad-to-content ratio.
We are a friendly, ROI focussed agency and we put your business values at the epicentre of what we do. We carefully craft a measurable strategy that is designed to make you more money and build your brand online. We are constantly monitoring Google’s latest algorithm updates to ensure that we are using the most up to date strategies to get the best results for your business.
One of our team will be in touch within one hour, 9am – 5pm Monday to Friday, to discuss how we can help.
Typically the noticeable ranking improvements take place within the first 3 – 6 months. Although, you should see some results within the first few weeks. However, this does vary depending on the size of your website and your industry.
We will measure the various metrics of your current website along with those of your key competitors so that we can give you an estimated timeframe for achieving your SEO objectives.
We measure a variety of different metrics throughout each month of the campaign. Our reports include an extensive data set gathered using our professional search analysis software, for the more detailed oriented clients however, we also send an easily digestible and straight-to-the-point report of the most important figures. We always clearly explain the results at the reporting period and explain the next course of action.
If you are not quite ready to hire us, then we also offer consultancy options too. Please get in touch with us via our contact form.