Generating 100+ High-Quality Leads for an Alpine Chalet Provider
Objectives
- Raise awareness of the client’s award-winning chalets within the UK market.
- Increase high-quality leads through targeted social media advertising, focusing on the 2019 Christmas week.
Challenges
The client, a provider of luxurious chalets in the Alps, needed to boost their presence in the UK market and attract more bookings for the 2019 Christmas season. Their target audience ranged from families and stag parties to professional snowboarding teams. The goal was to generate high-quality leads and increase awareness through a well-targeted social media campaign.
Results
In CTR
High-quality Leads
With Over 25% of the Video Watched
Strategy
Our team implemented a focused social media strategy, leveraging both organic and paid social media efforts to achieve the desired outcomes.
Social Media Management & Ads:
- Targeted Ad Campaigns: Developed and launched targeted social media ad campaigns aimed at the UK market, specifically promoting the client’s chalets for the Christmas week.
- Cost Efficiency: Optimised ad spend to achieve a low cost per click (CPC), ensuring a high return on investment.
- Engaging Content: Created compelling video content to showcase the chalets, generating significant engagement and interest.
- Performance Monitoring: Continuously monitored and adjusted campaigns to maximise click-through rates (CTR) and overall effectiveness.
Conclusion
Through a targeted and cost-efficient social media strategy, we successfully raised awareness of the client’s chalets in the UK market and generated over 100 high-quality leads. The significant increase in click-through rates and strong video engagement highlight our ability to create compelling content that resonates with the target audience.
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Cheshire (Head Office)
Manchester
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