As a business owner, you may be wondering how you can get involved with Tiktok marketing. After all, the app has quickly become one of the best ways to showcase your business.
With over one billion monthly active users, it is no wonder that Tiktok was the most downloaded app of 2020.
So, what makes Tiktok so special?
The platform is known for its memes, dance challenges, and viral moments. This has attracted both top brands and small businesses alike. Therefore, you would be hard-pressed to find any major sellers who are not at least experimenting on the app.
Now, we understand that starting on a new platform can be daunting – especially one with its own quirks, filters, and trends. But don’t you worry! We’ve got you covered with 8 ideas on how to get started!
Why Your Business Should Post on Tiktok
Tiktok is designed to help people discover new brands and businesses unlike other social media platforms. The app’s home page, known as the For You Page, is a never-ending stream of content mixes in a healthy dose of videos from businesses and brands that users may be interested in.
This means there is a high likelihood of potential customers finding your videos without having to go directly to your profile.
TikTok offers a unique form of discoverability that has allowed accounts to become viral sensations overnight. And for brands putting out content, it provides an exponential growth rate.
With a free TikTok business account, you can add your shop’s website to your profile bio, leading customers directly to your store. You can also create a Linkpop page, which allows you to curate your online store, featured products and other types of content using just one link. These are just some ways to use TikTok as a monetisation tool for your brand!
1. Behind The Scenes
Giving your customers a behind-the-scenes look at your business is a great way to connect with them on TikTok.
These videos let people see the real side of running a business, and they can get an idea of how their orders come together.
It’s important to be transparent in your videos. People want to see that you’re doing what you say, whether you’re shipping out your first order or celebrating sales on launch day.
Film a Tiktok of…
- Organising your products or office space
- Celebrating milestones like your 100th sale or an anniversary
- Preparing for a new product launch
- Showing how you design and select products
You don’t need to get into all the details, but giving viewers a glimpse of how your business works will add a human touch and satisfy curiosity. You might be surprised at what people find interesting that you see as part of your everyday work life.
2. Pack An Order
Packing orders in a video is a great way to show customers the care and attention you put into each one. It’s also fun to give them a behind-the-scenes look at your business.
Some businesses on TikTok even have customers request to see their order being packed in a video. This is a great opportunity to show off your packaging skills and any special extras like freebies, thank-you notes, or unique wrapping.
Remember never to reveal a customer’s personal information, such as their full name or address.
3. Business Tips & Advice
Other small business owners and aspiring entrepreneurs on TikTok love hearing advice, which you can provide. The advice may draw them in, but they can also become customers and help grow your following.
You don’t have to reveal all your secrets, but transparency can lend itself to authenticity. In the process, you’ll also build your personal brand as a business leader and inspire others.
4. Showcase Your Products in Action
When promoting your products or services on TikTok, don’t just rely on one type of content. Instead, show your products in action! This could mean filming yourself, your employees, or models using your products. For example, if you own a clothing brand, showcase how the clothes can be worn differently. A quick change or something more complex will do the trick!
5. New Product Launches
Are your products ready for their close-up? Tease them on TikTok to build up hype before launching. This will get customers ready to buy and show that your brand is growing. Plus, it’s a great way to showcase what makes your products unique, build demand for them, and discuss how you respond to customer feedback.
Start the countdown by posting these in a series leading up to launch day. Excitement guaranteed!
6. Introduce Yourself & Your Employees
TikTok is a social media app where people can share short videos of themselves. The app is driven by people and personalities, with most content being users simply talking to the camera. This format works well for users with the sparkling charisma of a full-time influencer.
People love to get to know the person behind a brand, and seeing a face rather than just a stream of products is far more engaging. This can be challenging for those not used to being on camera, but with time and practice, anyone can become comfortable using TikTok.
7. Interact with Customers
TikTok’s tools are perfect for interacting with your customers. Duets let you create a TikTok that includes someone else’s video alongside yours for a fun way to react to customers who post videos of their orders or review your products. You can even offer discount codes to incentivise people to post these videos.
Another option is creating a video from a comment. This way, you can respond directly to questions or compliments from customers by clicking Reply and filming a video that includes their comments overlayed onto it.
8. Trends
TikTok is a great place to get inspiration for your next project. Whether you’re stuck for an idea or want to see what’s trending, TikTok has you covered. Spend some time scrolling through the app, and you will surely find something that sparks your creativity. You can also check out other businesses posting for even more ideas.
By now, you should have a few ideas for starting your small business on Tiktok!
If you want to know more about how to structure a Tiktok video, find out more here!
There’s no one-size-fits-all answer to the question of when the best time to post on TikTok is. It all depends on your audience, your content, and your goals.
Don’t be afraid to experiment. Try out different types of content and see what gets the best response from your followers. You never know when you’ll hit on something they love.
Good luck!
