Apple TV+ has taken a unique approach to marketing Severance, a psychological thriller about work-life balance taken to the extreme. Instead of traditional advertising, the show has relied on immersive experiences, digital engagement, and strategic SEO to build an audience. From in-person activations to social media strategies, the promotional efforts...
Google Updates Cause Widespread Disruptions to SEO Tools
On 15 January 2025, Google introduced major changes to its systems, causing widespread disruptions across various SEO tools. These updates were aimed at strengthening Google's anti-scraping measures, inadvertently affecting rank tracking and SERP data solutions used by digital marketers and businesses worldwide.Key Changes by GoogleGoogle implemented stricter protections such as...
The Global Impact of the US TikTok Ban on Advertisers, Creators, and Businesses
The recent ban of TikTok in the United States, which briefly took effect on January 19, 2025, affected the platform's 170 million US users and caused significant disruptions across the digital space. With TikTok’s global advertising revenue projected to reach $18.04 billion in 2024, the decision has had wide-ranging effects...
TikTok Users in the US Shift to RedNote Amid Looming Ban
As the United States edges closer to a potential ban on TikTok, millions of its users are finding solace in a Chinese app called RedNote. Known as Xiaohongshu in China, this platform has become a hub for American users who fear losing their favourite short-video platform.RedNote, initially designed for Mandarin-speaking populations,...
Jaguar’s Rebranding Misfire: A Bold Move Sparking Social Media Backlash
Jaguar has always carried an air of sophistication and luxury, and its name is synonymous with sleek design, power, and British craftsmanship. But the company’s recent rebranding campaign has left many scratching their heads, wondering how the iconic automaker veered so far off course. The announcement of its shift to...
My Key takeaways from BrightonSEO 2024
In our latest blog, I share my insights from the UK's largest SEO conferenceBrightonSEO brings together the brightest minds in the industry to share insights on the ever-evolving world of search. This year’s conference was packed with valuable information, from advancements in AI to new, approaches to SEO, making it a...