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Welcome to Fly High Media, Lucy!

Published: May 26, 2022

TL;DR

  • Lucy Clowes joins Fly High Media as SEO Executive, working on audits, keyword research, content planning, and competitor analysis.

  • She got into marketing through a digital apprenticeship, discovering a strong interest in organic search and pursuing SEO ever since.

  • Outside work she’s a busy mum of two who loves walking, cooking, family time, and the occasional peaceful shopping escape.

  • Her biggest achievement is a 15,000ft charity skydive, and her life motto is about perseverance—keep moving forward and you’ll eventually realise how far you’ve climbed.

Lucy Clowes joins Fly High Media as our new SEO Executive. She is enjoying her time at Fly High Media so far and we thought we’d catch up with her to find out more!

What will your new role at Fly High Media consist of?

I will be working closely with James, the Head of SEO, to deliver outstanding results with client SEO strategies for current and any future projects. I will be involved in; website audits, keyword research, content planning, competitor breakdowns and more.

How did you start in the Marketing field?

In 2016, I found myself in the third year of Sixth Form in High School, not enjoying it. All my friends had left to go to university, which I found wasn’t the most appealing route for me. I looked online for available apprenticeships in the area and came across one for Digital and Social Media Marketing with a company called Escalla based in Crewe. We briefly touched on the subject of SEO and I had 2 job placements spaced over the year-long course. I found myself to be more drawn to organic search, researching it in my spare time. 

What do you do in your spare time?

Outside of work I study SEO as much as I can to continue to build my knowledge and experience. Apart from this, I am a Mum to 2 children – 1 and 3 years old. As you can imagine this takes up most of my time! We love to go for long walks in forests and on beaches – anywhere really that they can run around to drain some of their energy. We love visiting our family members with the kids when we have days off, particularly my partner’s Grandparents. The kids raid their fruit bowl and their fridge so much that they have to do a food shop once we have left!

In any child-free time I manage to grasp, I love to cook and try different recipes out for my partner, Sean, and kids to try. Trying new foods really excites me. Aside from that, I tend to find myself shopping, escaping the chaotic household that I live in! But never for myself – I always end up buying for the children, and not me like I intend to for once!

What is your greatest achievement?

Aside from my children, it would be completing a sponsored skydive at Tilstock Airfield, Whitchurch, in 2015 in aid of Coeliac UK. The feeling of falling over 15,000ft through the clouds I can only describe as insane. I raised over £1,200 for this charity as it is very close to my heart. If anyone ever wants to look into something like this, I highly recommend it!

What are you looking forward to working on the most?

I’m really looking forward to just getting stuck in with everything. Learning about every client and every project. 

What would your death row meal consist of?

Easy! Lamb shank, creamy mashed potatoes, sauteed garlic green beans and mint gravy. Also one of my children’s favourite meals too!

What is a motto that you live by?

‘You never know what is around the corner. It could be everything. Or it could be nothing. You keep putting one foot in front of the other, and then one day you look back and you’ve climbed a mountain.’

  • Tom Hiddlestone

It’s Friday night, what’s the plan?

Honestly? A typical 25-year-old girl would reply with ‘go to the pub’. But for me, I’d much prefer to put on a fluffy pair of pyjamas, cook up a storm in the kitchen once the kids have gone to bed and put a rom-com on Netflix, a glass of rosé wine in hand (with lemonade added of course). 

Matt Pyke
Written by Matt Pyke
Matt Pyke is the Founder and Managing Director of Fly High Media, a strategy-led digital marketer with 10+ years of experience. He specialises in SEO & PPC, paid social, and digital strategy for B2B and D2C brands in e-commerce, healthcare, retail, and professional services.Matt’s focus is on building structured, commercially driven strategies that connect marketing performance to real business outcomes, supporting demand generation, efficient customer acquisition, and measurable growth. He works closely with internal teams and leadership, translating data into practical campaign direction and strategic decision-making.

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