Google has announced that they are renaming ‘Google My Business’ to ‘Google Business Profile’. The move is designed to completely reshape local SEO by extracting business profile management away from a single application and implementing it directly into Google Search and Google Maps.
This isn’t the first time Google has made a significant change to the app. Prior to ‘Google My Business‘, it was known as ‘Google Places’ and going even further back, it was called ‘Google+ Local’.
Additional Features
Not only has Google announced these changes, but they will also be introducing some new features alongside the name change:
- You will be able to claim and verify your Google Business Profile directly via the Google Search and Google Maps applications
- A messaging feature will be introduced within Google Search
- Message read receipts will be able to be accessed within Google Search and Google Maps
When Will the Changes be Implemented?
Whilst Google hasn’t announced a specific date, the changes are expected to be implemented sometime in 2022, and the ‘Google My Business’ app will be retired.
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