Google started rolling out its June 2025 core update on 30 June. The rollout is expected to take up to three weeks to complete. Core updates like this can cause visible changes in search rankings, which can leave many business owners and marketers wondering what to do next.
At Fly High Media, we always advise a calm and steady approach. Core updates are designed to improve the quality of search results by rewarding content that is genuinely helpful to people. These updates aren’t targeted at specific industries or individual sites they aim to improve search as a whole.
What is the June 2025 Core Update?
A core update involves significant adjustments to Google’s search systems. This latest update is the second major core update of 2025 and follows the one rolled out in March.
While it’s normal to see fluctuations in website rankings during a core update, these shifts don’t necessarily mean something is wrong with your site. Google has stated many times that there aren’t specific “fixes” to reverse a ranking drop caused by a core update. Instead, it’s about continuing to create content that shows expertise and matches what your audience needs.
What Should You Do Next?
The most important thing right now is to avoid making sudden changes to your website. As rankings move around during the rollout, it can be tempting to start rewriting pages or adjusting keywords straight away. However, these quick fixes can do more harm than good if they’re not based on a full analysis after the update settles.
Do’s and Don’ts of the Google June 2025 Core Update
Do’s:
- Keep monitoring your rankings and traffic calmly.
- Focus on creating content that answers real user questions.
- Check your technical SEO health regularly.
- Wait until the rollout finishes before making big changes.
- Review data carefully to guide any future updates.
Don’ts:
- Don’t rush to rewrite or remove pages straight away.
- Don’t panic if you see short-term drops or spikes.
- Don’t rely on quick fixes or shortcuts.
- Don’t copy what competitors are doing without proper analysis.
We recommend monitoring your site’s performance using Google Search Console and analytics tools. Look at impressions, clicks, and key rankings to see where shifts are happening. It’s also useful to track your main keywords and see how your competitors are affected.
Once the rollout is complete, that’s when you should start looking closely at what might need refining. The focus should always be on content that meets user needs, shows trustworthiness, and clearly demonstrates your expertise in your field.
At Fly High Media, we support our clients through these updates by reviewing content, assessing technical health, and planning any changes in a thoughtful way. We believe in steady improvements rather than quick reactions.
The June 2025 core update is yet another reminder that good SEO is about consistency and providing value. There’s no need to panic or rush into changes. Monitor your data, keep creating useful content, and review your strategy once the update has finished rolling out.
If you’d like expert help reviewing your site or planning your next steps, get in touch with Fly High Media we’re here to help you move forward with confidence.
