Overview
Content marketing is the strategic creation of high-quality content that is valuable, relevant, and useful to a specific audience, helping businesses grow their online presence and improve their ranking.
Customer-focused content is designed to hook readers and generate interest in a business and what it offers.
Furthermore, consistent and unique content helps a company to become an authority in their industry, building trust from their target audience.
Content marketing is an effective tool for customer retention, making it the cornerstone of any long-term digital marketing strategy.
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Content marketing is all about creating top-notch content that truly matters to a particular group of people, giving businesses a boost in their online presence and even climbing up the rankings.
The idea is to craft content that really grabs readers’ attention and gets them excited about a business and what it brings to the table.
On top of that, consistently delivering fresh and distinctive content can establish a company as a leading figure in its field, fostering trust among its desired audience.
When it comes to keeping customers around for the long haul, content marketing is a powerful ally and an essential part of any solid digital marketing plan.
62%
Leading businesses spend 62% less when using content marketing to drive sales
Source: Content Marketing Institute
91%
91% of marketers surveyed by Semrush achieved success with their content marketing
Source: Search Engine Journal
Why does your business need Content Marketing?
An effective content marketing strategy will enhance your business’s online presence, helping to drive sales and increase your revenue.
It goes above and beyond to establish your brand as a trusted thought leader, engaging with your target audience, and building long-lasting relationships.
By creating valuable, relevant, and compelling content, you not only attract and retain customers but also boost brand awareness, drive website traffic, and ultimately increase your bottom line.
As a content marketing agency, we will:
Resonate with your target audience
Build your influence within your industry
Make the most of your site’s traffic
Create greater awareness around your brand
Our Content Marketing team
If you’re looking for a content marketing agency in Manchester that consistently delivers, look no further.
Our passionate team of content writers are well-versed in the digital marketing world, enabling them to create bespoke and original content for diverse audiences.
No matter what industry your business is in, our content writers can establish a content marketing strategy that aligns with your needs and goals.
Fly High Media’s Content Marketing process
1
Building Your Content Strategy
Before building your content strategy, we will consider your target audience and the best platforms to reach them, i.e. Facebook, LinkedIn, and Instagram. We will also research your competitors to ensure you stay ahead of them, creating valuable content for your website and social media platforms.
We have a holistic approach to content creation, such as enhancing customer experiences to increase reviews and creating short and long-form content. Throughout your journey with us, we will work with you to understand your goals using open and honest communication.
2
Types Of Content Marketing
Our team will discover the type of content that attracts your target audience and create it accordingly.
We will also consider your business goals, planning a long-term content strategy to align with them.
Some of the types of content we can create include:
- Email marketing
- Blogs
- Infographics
- Articles
- Ebooks
- Case studies
- Social media posts
- Product descriptions
- Website copy
3
Combining SEO With Content Creation
We will combine content creation with SEO to ensure your target audience sees your content.
SEO (search engine optimisation) is the process of enhancing your website to increase its visibility in search engines. Effective SEO techniques attract organic traffic to your website, helping to increase conversions, i.e. sales, or whatever else is necessary for your business’s success.
4
Measuring And Analysing The Success Of Your Campaigns
Our team will track any campaigns they create for your business, analysing the results and reporting on them so that you can measure their success. We will adapt marketing strategies based on what we discover from previous campaign results, and we will also align marketing efforts with current trends.
Why choose Fly High Media?
We are a friendly, ROI-focused agency and we put your business values at the epicentre of what we do. We carefully craft a measurable strategy that is designed to make you more money and build your brand online. We are constantly monitoring Google’s latest algorithm updates to ensure that we are using the most up-to-date strategies to get the best results for your business.
If you’re not quite ready to work with us, don’t worry. We offer an Initial Website Audit which you can utilise to see if us collaborating is something you would want to do in the future. To get in touch for more information, please fill in our contact form below.
Contact Us
Cheshire (Head Office)
Manchester
Get in touch
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