B2C Ecommerce PPC PPC

Kicks Worldwide

PPC Strategy Increasing Revenue for a Running Shoe E-commerce Brand

kicksworldwide.com

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0%

Increase in traffic year on year.

0%

Increase in keywords ranking in the top 3 positions on Google.

0% YoY

Increase in return on ad spend (ROAS) across Google Ads campaigns.

Executive Summary

Client Overview

Kicks Worldwide is a specialist ecommerce retailer focused on running shoes and performance trainers. Stocking top sports brands and catering to athletes and casual runners alike, the company sought to strengthen its paid advertising performance and turn PPC into a more profitable sales channel.

Main Challenge

Despite strong product offerings and brand partnerships, Kicks Worldwide was underperforming in Google Ads. Campaigns lacked clear optimisation, resulting in wasted spend, low-quality clicks, and poor conversion efficiency. The challenge was to rebuild paid search from the ground up to improve ROI and drive sustained revenue growth.

Services Provided

Fly High Media delivered a focused PPC strategy centred on data-led optimisation, improved budget management, and performance-driven campaign design. The aim was to transform an underperforming ad account into a consistent, scalable source of transactions and revenue.

Key Results

Our PPC strategy delivered significant, measurable growth; revenue increased, a surge in qualified traffic and higher conversion efficiency. Sales rose, reflecting stronger intent targeting, and improved ad relevance. ROI improved with budgets optimised to prioritise high-performing campaigns and eliminate wasted spend.

About the Client

Kicks Worldwide is a UK-based running shoe retailer offering a wide selection of men’s and women’s trainers from leading global brands. The company’s ecommerce platform targets both everyday runners and dedicated athletes, providing premium footwear and accessories designed for performance, comfort, and style.

Objectives.

The primary goal was to grow online sales and revenue through the paid search channel. Kicks Worldwide wanted to turn its Google Ads campaigns into a high-performing, measurable sales driver by improving efficiency, refining targeting, and delivering stronger returns on ad spend.

Challenges.

The brand’s previous PPC campaigns were unfocused and inefficient, with overlapping targeting and limited data-driven decision-making. Budget allocation wasn’t aligned with top-performing product lines, and Performance Max campaigns were consuming spend without generating sufficient conversions. Tracking issues also affected the reliability of reporting, making optimisation difficult.

Strategy.

We developed a data-led, multi-channel strategy covering both organic and paid search.

Campaign Restructure and Budget Focus

We began by auditing the Google Ads account to uncover inefficiencies and redirect spend to high-value search campaigns. Underperforming activity was paused, while budget was concentrated on top-performing products and audiences. This ensured every pound spent contributed directly to conversions and improved ROI.

Smarter Bidding and Data Accuracy

To strengthen performance, new bidding strategies were introduced and tested to find the best balance between cost and return. Data exclusions were applied to remove unreliable tracking periods, allowing for precise optimisation and more accurate performance insights.

High-Intent Search Campaign Rebuild

We rebuilt the paid search strategy from the ground up, moving away from ineffective Performance Max placements and focusing on a brand-new Search campaign. Tailored ad copy, refined keyword targeting, and structured ad groups were developed to boost Quality Scores, conversion rates, and overall revenue growth.

Our Solution.

We rebuilt Kicks Worldwide’s paid search activity to deliver efficiency, accuracy, and scale. Every aspect of the account was reviewed, refined, and aligned with commercial goals, turning PPC into a major contributor to overall revenue growth.

Rebuilt Google Ads account with new high-intent search campaigns.
Reallocated budget from underperforming to top-performing products.
Tested and refined automated and manual bidding for ROI gains.

Removed wasteful Performance Max spend on low-converting traffic.
Improved tracking integrity with precise data exclusions.
Established regular performance reviews for ongoing optimisation.

The Result.

Kicks Worldwide’s PPC performance transformed within months, with refined targeting, smarter bidding, and data-led optimisation driving measurable commercial impact. The channel now delivers consistent, profitable sales at scale.

77%

increase in PPC revenue year on year

57%

increase in sales and transactions

33%

improvement in ROI across paid search

Conclusion.

Fly High Media’s targeted PPC strategy enabled Kicks Worldwide to turn an underperforming ad account into a profitable growth engine. Through precise budget management, campaign restructuring, and continuous optimisation, the brand achieved higher sales, stronger ROI, and a more efficient path to revenue growth in the competitive sports retail market.

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