PPC
SEO
Generative Engine Optimisation Agency
We help our clients increase visibility within generative search results and improve recognition through generative engine optimisation. Our approach ensures your brand is accurately represented by AI tools, helping you reach wider audiences, build trust, and turn interactions into engagement.
Our Focus,
Their Growth.
We've proudly worked with some amazing brands
Did You Know?
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63% of users prefer answers from AI assistants rather than search engines.
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Less than 18% of websites have structured data attached to their content.
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Brand mentions are used in over 43% of ChatGPT responses.
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80% of GEO rankings benefit from location and industry signals.
Our Growth Stories.
SEO
Transforming Organic Visibility with a 7867% Increase in SERP Feature Keywords for a Specialist Online Travel Pharmacy
PPC
SEO
A Full Funnel SEO and PPC Strategy Driving Measurable Conversion Growth for an Insolvency Firm
SEO
A Targeted Search Strategy Driving 291% More Conversions for a Low Voltage Distribution Solutions Specialist
SEO
Increasing Organic Traffic to Product Category Pages by 204% for a London Antiques Dealer
SEO
Growing High Intent Traffic with a 43% Increase in Non Branded Clicks YoY
SEO
Website Design
Transforming Results with a New Website and 705% More Organic Traffic YoY
SEO
Page One Keyword Coverage Up 108% for a Reclaimed Furniture Brand
Data Driven
We use insights and analytics to fuel growth and smart decisions.
Experienced
Years of expertise delivering measurable results across industries.
Client Focused
Your success is our priority with tailored strategies built around you.
Your Growth,
Our Focus.
Fly High Media provides expert generative engine optimisation services that help your brand stand out in AI-driven search results and reach the right audience. We do not just optimise content; we create tailored GEO strategies that improve brand visibility, increase recognition within generative platforms, and build trust with users.
Book a Call
A Message From Our Managing Director.
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Our approach is purposeful and measurable. Every campaign starts with a target and ends with a clear result. You will always know what we are doing, why it matters, and how it's impacting revenue. We've been on this journey since 2016 and that experience has shaped us into the agency we are today; results-driven, transparent, and committed to making marketing meaningful.
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We Use The Latest GEO Technology.
Fly High Media Growth Formula
Three proven steps to drive more revenue, not just rankings.
1
Revenue-Driven Strategy
We build strategies backwards from your revenue goals.
2
The 80/20 Execution Model
We prioritise the 20% of actions that deliver 80% of results.
3
Continuous Optimisation and Scaling
We track, recalibrate and scale growth month after month.
Search Is Changing.Take Action Today.
The way people search online is changing rapidly, and SEO now includes GEO, or Generative Engine Optimisation. In the past, the goal was to achieve the highest possible ranking on Google’s search results. Today, more users rely on AI tools that deliver instant answers instead of scrolling through pages of websites. GEO helps ensure that your content appears within those AI-generated responses, keeping your business visible and influencing customer decisions at the moment they are ready to take action..
"A specialist GEO agency focusing on growth, helping businesses get seen online, attracting more customers and building long-term success."
Founded in 2016 in Manchester by Managing Director Matt Pyke, Fly High Media has grown from a university start-up into a recognised digital marketing agency trusted by businesses across the UK. From the beginning, the focus has been on measurable results, clear communication and long term client partnerships.
With offices in Manchester and Cheshire, our certified specialists deliver services in SEO, PPC and paid social, supported by industry best practices and continuous professional development. Clients value our transparent approach, proven strategies and commitment to excellence, making Fly High Media a reliable partner for sustainable digital growth.
About Fly High MediaWhat Are The Benefits of Generative Engine Optimisation?
Enhance your online performance with expert generative engine optimisation services that strengthen your visibility, improve brand accuracy, and deliver measurable results across AI-driven search platforms.
Enhanced Brand Visibility
Your business becomes more discoverable across AI-driven platforms, ensuring generative engines correctly recognise, summarise, and recommend your brand to users.
Improved Information Accuracy
GEO helps AI systems interpret your content correctly, reducing misinformation and ensuring users see consistent, trustworthy details about your business.
Increased Audience Trust
By appearing reliably in generative search responses, your brand gains authority and credibility, building stronger user confidence and long-term loyalty.
LLM Platforms.
Large Language Models (LLMs) are now used across a growing range of platforms that power search, content creation, customer support and data analysis. Leading systems include OpenAI’s ChatGPT, Google Gemini, Anthropic’s Claude, and Meta’s Llama. Each platform uses different training methods and data sources, shaping how they interpret and generate information."
Businesses are also using specialised LLMs built for particular industries, such as healthcare, finance and education. These models offer greater accuracy and compliance within regulated sectors. As more platforms integrate generative capabilities, understanding how different LLMs process and present information is becoming essential for effective generative engine optimisation strategies.
What Is Included In Generative Engine Optimisation?
At Fly High Media, our generative engine optimisation services help your brand reach wider audiences and build stronger visibility across AI-driven search platforms. We optimise your content, structure, and data to ensure generative engines accurately understand and represent your business. Our goal is to enhance brand recognition, drive meaningful engagement, and deliver measurable growth.
Content Clarity
Clear, structured writing helps generative engines interpret and summarise your information accurately. Well-organised content, free from ambiguity and jargon, ensures AI systems can extract context correctly, improving the chances of your brand being represented accurately in AI-generated summaries and responses.
Structured Data
Adding schema markup and metadata allows AI systems to understand relationships between your content elements. This enhances how generative models classify, attribute, and display your brand’s information. It supports consistent representation and improves discoverability across various AI-driven search environments.
Brand Consistency
Maintaining uniform naming, tone, and messaging across all platforms helps generative engines recognise your brand as a single authoritative entity. Consistency reduces confusion and increases the likelihood of accurate mentions in AI-generated results and conversational search outputs.
Topical Authority
Building reliable expertise on specific subjects signals to AI systems that your content can be trusted. By producing high-quality, well-sourced materials, businesses strengthen their digital authority, increasing inclusion rates and accuracy in generative search responses.
Data Accuracy
Ensuring information is current, factual, and verifiable enhances credibility with generative engines. Up-to-date data helps AI systems summarise your content correctly and improves the reliability of responses that include your brand’s name or insights.
Engagement Signals
User interactions such as shares, mentions, and citations help generative engines assess content value. High engagement suggests reliability and relevance, encouraging AI systems to feature your information more prominently within summaries and conversational results.
Our GEO Team.
Lucy Clowes
SEO & Content Manager
Jonathon Roberts
Technical Lead
Charlie Fletcher
Technical SEO Executive
Jess Simpson
SEO Assistant
Rob Jeffries
Client Success Manager
Jess McMillan
Client Services Executive
David Grice
Content Writer
Our Process.
Discovery Meeting
We begin with a discussion to understand your goals, current visibility within AI-driven search platforms, and any challenges in generative representation. This ensures our GEO audit focuses on the most valuable areas for your business and aligns with your wider digital strategy.
Strategy Development
Based on your objectives, we create a bespoke GEO plan designed to strengthen brand authority and accuracy in generative search. Our approach aligns structured content, technical enhancements, and factual clarity to ensure AI systems understand your business correctly.
Content and Data Optimisation
We refine your website content, metadata, and structured data so generative engines can easily identify, summarise, and credit your brand. This step ensures consistent representation across AI platforms and improves the quality of your digital footprint.
Implementation
Our team carries out the agreed GEO improvements and monitors how generative systems interact with your optimised content. We provide ongoing support to ensure your brand remains visible, relevant, and accurately featured in AI-driven responses.
AI Performance Review
We measure how effectively your brand appears within generative engines, tracking visibility, accuracy, and engagement. Using performance insights, we refine your GEO strategy to maintain growth and ensure your business stays competitive.
We Offer More Than GEO.
At Fly High Media, we offer more than generative engine optimisation. Our expert team provides complete digital solutions that help your brand grow across AI-driven platforms. From content creation and structured data to strategy and performance tracking, we connect every element of your marketing to deliver measurable visibility and long-term success.
PPC
Our PPC campaigns put your business in front of the right audience at the right time. We optimise every click for maximum return and measurable growth.
PPC ServicesSocial Media
We create social media strategies that build engagement and trust. From creative content to paid campaigns, we help your brand connect and grow authentically online.
Social MediaWeb Design
Our web design team builds modern, responsive websites that look great and perform even better. Every design is crafted to convert visitors into loyal customers.
Web DesignOur Sectors.
We provide generative engine optimisation services across a wide range of sectors, helping organisations of all sizes improve their visibility within AI-driven search platforms. While these are some of the key industries we work with, our experience extends across many others, delivering clear insights and measurable improvements in generative performance for every client.
Can't Find Your Sector?
Get In TouchOur Other SEO Services.
Hidden issues on your website could be holding back growth without you realising. An SEO audit uncovers technical errors, content gaps and opportunities that competitors might already be exploiting. By examining site structure, keywords, backlinks and user experience, the process reveals exactly what is stopping you from ranking higher.
You will receive clear recommendations designed to strengthen your online presence and boost performance across search engines. With a solid foundation in place, your business is better positioned to attract more visitors, convert leads into loyal customers and achieve long term success through search visibility.
SEO Auditing ServicesCustomers are drawn to businesses that educate, inspire and solve problems through quality content. A tailored content marketing strategy builds authority, drives traffic and strengthens customer trust. From blogs and guides to video and visual storytelling, everything is created with your audience and business goals in mind.
By combining creativity with SEO, content attracts the right visitors who are more likely to engage and convert. Consistent output keeps your brand visible, relevant and memorable, ensuring customers return time after time. It is about building a long term asset that delivers measurable growth for your business.
Content Marketing ServicesPotential customers in your area are searching for products and services like yours right now. Local SEO ensures they find you first, whether through Google Maps, mobile searches or local directories. By optimising your listings, building location based content and managing reviews, your business becomes a trusted choice in the community.
Accurate information across platforms helps customers reach you easily, while improved rankings keep you ahead of local competitors. With targeted local strategies, you capture buyers ready to act. This visibility connects your business directly with people nearby who are most likely to become loyal customers.
Local SEO ServicesSearch engines view links as signals of trust and authority. By earning high quality backlinks from respected websites, your business gains credibility and improves rankings in competitive search results. Effective link building is about securing placements that bring both traffic and long term value, rather than chasing numbers.
Through outreach, digital PR and content promotion, your brand is connected with publications and platforms that matter in your industry. Strong links not only enhance search visibility but also create new opportunities to reach customers directly. A consistent strategy keeps your website competitive and strengthens your overall online presence.
Link Building ServicesGetting your business featured in the right places builds brand awareness, credibility and trust. Digital PR connects you with journalists, bloggers and influencers who can amplify your message to a wider audience. By creating stories that matter to your target market, your business gains exposure on platforms your customers already read and trust.
Strategic outreach goes beyond coverage, as it also supports SEO through authoritative backlinks that improve search performance. Each campaign is tailored to highlight what makes your brand unique, helping you stand out in a crowded marketplace. The result is stronger reputation and greater visibility.
Digital PR ServicesA strong website needs more than great content. Without the right technical foundations, search engines may struggle to crawl, index and understand your pages. Technical SEO ensures your site runs smoothly by fixing errors, improving speed and enhancing mobile performance. This creates a solid base that supports every other digital marketing effort.
With clear structure, secure connections and user friendly navigation, your business can rank higher and deliver a better experience to visitors. Technical SEO removes hidden barriers that stop growth, helping you capture more organic traffic and turn your website into a powerful asset for long term success.
Technical SEOYour website content needs to do more than look appealing. On page SEO ensures every element is optimised so that search engines and customers can easily understand what you offer. From headings and metadata to images and internal linking, each part of a page plays a role in driving visibility.
Well structured content not only ranks higher but also delivers a smoother user experience. Visitors find information quickly, stay engaged for longer and are more likely to convert into paying customers. By investing in on page SEO, your business benefits from improved search performance and lasting online authority.
On-Page SEO ServicesUnderstanding how your customers search online is the first step to building a successful SEO strategy. Keyword research identifies the exact terms and questions people use, uncovering opportunities to reach them with precision. By targeting high value keywords, your business attracts traffic that is more likely to convert.
Effective keyword planning goes beyond guessing. It involves analysing search volumes, competition and intent to find the phrases that truly matter. With these insights, your content is aligned with customer needs, improving rankings and relevance. This approach drives qualified visitors to your website, creating long term growth and stronger visibility.
Keyword Research ServicesMore customers than ever browse and buy on their phones, making mobile SEO essential for growth. A mobile friendly site loads quickly, displays clearly on any device and gives users the seamless experience they expect. Search engines reward this with higher rankings and stronger visibility.
A tailored mobile SEO strategy ensures your business reaches customers wherever they are, from local searches on the go to national audiences comparing options. Improved performance means visitors stay longer, engage more and convert at higher rates. With mobile optimisation, your website becomes a powerful tool for driving measurable business results.
Mobile SEOTraffic alone does not guarantee growth. Conversion rate optimisation focuses on turning visitors into paying customers by improving the way people interact with your website. Simple changes to layout, design and messaging can have a major impact on leads and sales.
A structured approach ensures your site removes barriers that stop customers from taking action. Clear calls to action, smoother checkout processes and engaging content encourage visitors to complete their journey. With conversion rate optimisation, your business gains more value from existing traffic, improves return on investment and builds long term success online.
Conversion Rate Optimisation
Book A 30-Minute Call
Here's what to expect:
- An open conversation about your business
- A focus on your goals for the next 12+ months
- Ideas to move your online growth forward
Our Partners.
Frequently
Asked
Questions
Generative Engine Optimisation (GEO) is the practice of improving content visibility and accuracy within AI-powered search engines and chatbots, such as ChatGPT or Google’s Gemini. Unlike traditional SEO, GEO focuses on how generative models interpret, summarise and recommend content. It involves optimising brand mentions, structured data, tone and factual clarity so that AI systems accurately reference your business in generated responses. GEO is a new discipline emerging as generative AI tools increasingly act as intermediaries between searchers and websites. Agencies like Fly High Media specialise in adapting SEO strategies to meet these evolving AI search behaviours effectively.
Traditional SEO focuses on ranking web pages on search engines like Google using keywords, backlinks and technical optimisation. GEO, however, aims to influence how generative engines such as ChatGPT and Perplexity AI summarise and present information. Instead of optimising for position, you optimise for inclusion, accuracy and brand representation. GEO requires creating clear, authoritative and well-structured content that AI models can understand and trust. While SEO gets you clicks, GEO gets you mentions in AI-generated responses. Fly High Media recommends using both approaches together to build visibility across traditional and AI-driven platforms.
As generative AI systems increasingly answer search queries directly, fewer users click through to websites. GEO ensures your brand remains visible even when AI engines summarise information instead of listing links. Businesses that ignore GEO risk losing visibility within AI search results. By implementing GEO strategies, you help generative engines understand your content, improving the chances of being referenced correctly. Fly High Media works with brands to future-proof their marketing strategies by combining SEO and GEO techniques that adapt to how people now discover information through AI-driven search assistants.
Generative engines evaluate content quality, authority, clarity and factual accuracy. They use machine learning models trained on vast datasets, prioritising reliable and well-structured information. Engines like ChatGPT or Claude typically favour sources that provide transparent authorship, credible citations and consistent topical expertise. By ensuring your site demonstrates expertise, trust and relevance, you increase the likelihood of inclusion in generated responses. Fly High Media recommends optimising content for readability, using schema markup and maintaining clear brand mentions so AI systems can accurately attribute and quote your information.
Generative engines prefer content that is authoritative, concise and clearly structured. Articles written in plain English with factual accuracy, supporting data and a neutral tone tend to be referenced more often. Lists, FAQs, case studies and explanatory guides perform particularly well because they are easier for AI to summarise. Long, keyword-stuffed pages often confuse generative models. Fly High Media advises businesses to prioritise educational content that demonstrates expertise and relevance while maintaining clarity. Using consistent formatting, clear headings and structured data also helps AI systems recognise the context of your information.
Measuring GEO success involves tracking brand visibility and accuracy in AI-generated responses rather than traditional rankings. You can monitor whether generative engines mention your brand, how they summarise your content and the consistency of those mentions. User engagement metrics such as direct traffic, brand search volume and referral mentions also provide insights. Fly High Media uses AI monitoring tools and prompt testing to measure GEO performance and identify improvement areas. Over time, an increase in accurate brand references and trust signals indicates successful GEO implementation.
While backlinks remain a ranking factor in traditional SEO, their role in GEO is different. Generative engines assess authority based on content clarity, citations and consistency rather than link quantity. Quality backlinks still help reinforce credibility, but they must point to authoritative, contextually relevant sources. Fly High Media suggests focusing on natural citations and partnerships that enhance factual reliability. In GEO, being cited accurately by reputable sources and mentioned within AI responses can have a greater long-term impact than traditional link building alone.
The main risk in GEO lies in misrepresenting information or over-optimising content for AI recognition. If data accuracy or tone is compromised, generative engines may misinterpret or misquote your brand. Excessive keyword repetition or artificial phrasing can also confuse models. Fly High Media mitigates these risks through balanced, evidence-based GEO strategies that prioritise factual clarity and user value. By maintaining transparency and natural language, your brand gains long-term visibility while avoiding potential reputational issues that come from incorrect AI-generated summaries.
When AI systems reference your brand accurately, users perceive your business as reliable and authoritative. Consistent representation across generative platforms builds confidence, particularly when customers encounter your name in AI summaries or recommendations. GEO strengthens digital reputation by ensuring that information about your business remains accurate and current. Fly High Media’s GEO approach focuses on building credibility through structured data, factual validation and tone alignment, helping brands earn user trust across multiple AI-driven environments, from conversational search to intelligent recommendation tools.
GEO is expected to evolve rapidly as generative AI becomes more integrated into search and daily information retrieval. Businesses will need to optimise not only for visibility but also for factual accuracy and brand tone across AI platforms. Future GEO strategies will likely combine semantic SEO, data transparency and real-time AI monitoring. Agencies such as Fly High Media are already developing frameworks to help brands maintain control over how AI systems interpret and present their content, ensuring consistent, credible representation in an increasingly generative digital ecosystem.