Office 5 Star
Organic Search Boost for a Stationary Supplier
%
increase in organic traffic
%
increase in total ranking keywords
%
growth in average order value from organic sales
Executive Summary
Client Overview
The client is a well-known stationery supplier with more than 30 years of experience providing products to individuals, schools, and businesses across the UK. Their success on eBay and paid advertising channels had long been a key revenue source, but their own website had suffered a decline in organic reach. They wanted to strengthen their direct online presence and build sustainable growth from search traffic.
Main Challenge
The client’s organic performance had been slipping, with fewer visitors arriving through search and a noticeable drop in keyword rankings. The challenge was to recover lost visibility, improve technical site health, and increase organic sales and order values to complement the strong performance already achieved through other channels.
Services Provided
Fly High Media developed and implemented a comprehensive SEO strategy that included technical fixes, performance tracking, keyword optimisation, and continuous monitoring to maximise the impact of each improvement.
Key Results
The SEO strategy produced measurable success across multiple areas:
218.24% increase in organic traffic
50% increase in total ranking keywords
18.18% growth in average order value from organic sales
About the Client
This stationery supplier has built a strong reputation for quality, reliability, and competitive pricing over three decades in business. Serving a wide variety of customers, from offices and schools to online retail buyers, they recognised the need to expand their organic reach and reduce dependency on third-party marketplaces.
Fly High Media was appointed to help rebuild their search visibility and drive long-term growth through improved SEO performance.
Objectives.
The primary objectives were to improve online visibility through organic search, recover from previous performance declines, and increase both organic revenue and order value. A further goal was to make organic traffic a stronger complement to existing eBay and paid advertising channels.
Challenges.
After a period of strong growth via paid and marketplace channels, the client’s website had begun to lose traction in organic search. Indexing issues, incomplete tracking, and limited keyword targeting meant potential customers were not finding their products as easily. The focus needed to shift toward creating a technically sound, keyword-optimised website capable of ranking consistently and converting effectively.
Strategy.
Our approach prioritised data accuracy, technical improvement, and the quick implementation of high-impact SEO actions.
Performance Tracking and Analysis
We began by setting up advanced goal-tracking tools to measure enquiry conversions, sales, and engagement. This gave the client clear visibility of ROI and allowed for continuous campaign optimisation.
Comprehensive SEO Audits
The team performed full technical, content, and keyword audits to assess on-page structure, link quality, and market positioning. Each issue identified, from crawl depth to metadata and more, was addressed through a prioritised action plan designed to produce early results.
Quick Wins and Technical Improvements
Initial focus was placed on implementing “quick wins” such as metadata corrections, internal link improvements, and keyword adjustments. These actions immediately boosted visibility for core product pages.
Long-term technical issues flagged in Google Search Console were then addressed, improving site indexation and enabling more pages to appear in search results.
Our Solution.
Fly High Media combined detailed technical optimisation with practical, results-driven execution. By tackling both foundational SEO issues and strategic keyword opportunities, the campaign delivered sustained traffic growth, increased visibility, and stronger sales performance across the client’s product range.
- Clear brand differentiation for each company
- SEO-focused site structure
- Interactive design to reflect brand values
- Product filtering system for easier navigation
- Integration of technical data and datasheets
- Clear calls to action to drive enquiries
The result.
The results spoke for themselves: a 218.24% increase in organic visitors, 50% more keywords ranking in Google’s top positions, and an 18.18% increase in organic AOV. The site regained authority, performed more efficiently, and began generating steady, high-quality traffic that converted into measurable revenue.
218.24%
increase in organic visitors year on year
50%
more keywords ranking in Google’s top positions
18.18%
organic average order value increase
Conclusion.
Through focused technical improvements and ongoing optimisation, Fly High Media helped a leading stationery supplier recover from declining performance and achieve substantial growth across key SEO metrics. The project demonstrates how targeted technical and strategic refinements can restore visibility, strengthen organic sales, and deliver long-term digital success.
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