Revolve Medicare
SEO, PPC & Email Marketing
%
Increase in click-through rates.
+
Increase in high-quality leads
+
video views (with over 25% of video watched)
Executive Summary
Client Overview
Revolve Medicare is a Midlands-based online pharmacy and medical retailer with over 20 physical locations. The business specialises in aesthetic and healthcare products, serving both individual consumers and professionals in the medical aesthetics industry. Their growing e-commerce arm required a stronger digital presence to compete in a crowded market and capture more online sales.
Main Challenge
Revolve Medicare needed to strengthen their online visibility and revenue performance across multiple channels. Their organic traffic had plateaued, their PPC campaigns were underperforming, and email marketing wasn’t fully capitalising on their existing customer base. The challenge was to create a unified, performance-led approach that increased reach, engagement, and conversion while maximising return on ad spend.
Services Provided
Fly High Media delivered a complete multi-channel marketing strategy, integrating search engine optimisation, paid advertising, and email marketing to generate consistent and measurable growth.
Key Results
The campaign produced outstanding results:
• 179.58% increase in organic traffic
• 57.82% increase in organic revenue
• Additional £454k generated through 154 email campaigns
• Average ROAS of 22x, reflecting highly efficient ad spend and strong sales performance
About the Client
Revolve Medicare is a trusted online pharmacy offering both medical and aesthetic products through a growing ecommerce platform. With multiple pharmacy locations throughout the Midlands, the business sought to build a stronger digital foundation to reflect its offline success and meet growing customer demand for online convenience.
Partnering with Fly High Media, Revolve Medicare aimed to accelerate its digital growth and unify its marketing activity across paid, organic, and email channels.
Objectives.
The key objectives were to increase organic traffic and revenue through SEO, improve the performance and profitability of paid search campaigns, and establish email marketing as a consistent revenue-generating channel that nurtured and retained existing customers.
Challenges.
Revolve Medicare faced a fragmented online strategy with inconsistent results across channels. Organic rankings were limited by technical and content-related issues, PPC campaigns lacked focus and efficiency, and email activity was irregular and underutilised. The challenge lay in creating a cohesive strategy that maximised returns across every touchpoint, while strengthening the client’s position in a highly competitive market.
Strategy.
Fly High Media developed and executed a comprehensive digital marketing strategy that connected three key areas of growth: SEO, PPC, and email marketing.
Search Engine Optimisation (SEO)
Our SEO approach focused on both technical and content improvements. We began with a full technical audit to uncover performance barriers, followed by key updates to site speed, metadata, and internal linking. Navigation and the menubar were redesigned to make product discovery easier and enhance the user experience.
Paid Search (PPC)
Our PPC strategy prioritised efficiency and precision. We carried out detailed audience research to identify the highest-value demographics, then built new Google Ads campaigns designed to target both individuals and professionals seeking aesthetic supplies. Ad performance was monitored closely, with continual adjustments to improve conversion rates and reduce cost per acquisition. The campaigns achieved a £34.26 average ROAS, representing an 88% improvement in efficiency and a 105% increase in PPC-driven sales.
Email Marketing
To complement the search campaigns, we revitalised Revolve Medicare’s email strategy. Working from a database of around 2,000 contacts, we launched a calendar of regular newsletters and promotional e-shots. These included educational content, snippets from new blog posts, and exclusive seasonal offers. The consistent schedule and targeted messaging generated £454,000 in additional revenue, proving email’s effectiveness as a conversion and retention tool.
Our Solution.
Through careful coordination across all digital channels, our team rebuilt Revolve Medicare’s marketing foundation. Technical SEO improvements boosted visibility, PPC efficiency increased sales at scale, and structured email activity turned previous one-off communications into a sustained source of profit. This joined-up approach created a self-reinforcing ecosystem of organic growth, paid performance, and direct engagement.
- Completed a full technical SEO rebuild, improving site speed, metadata, and internal linking.
- Introduced a structured content plan targeting high-value medical and aesthetic search terms.
- Launched new PPC campaigns with refined audience targeting and optimised bidding strategies.
- Increased ROAS by improving ad efficiency and scaling high-performing campaigns.
- Developed a consistent email marketing calendar with promotional and educational content.
- Generated over £454,000 in additional revenue from email while reinforcing retention and repeat sales.
The result.
The combined strategy led to dramatic business growth. Organic traffic rose by 179.58%, and organic revenue increased by 57.82%. Email marketing delivered consistent, high-margin revenue, while paid campaigns achieved an average 22x ROAS. Revolve Medicare strengthened its market presence, improved search authority, and established an integrated system for long-term digital success.
93.99%
uplift in CTR, proving that ad creative and targeting refinements improved relevance.
100+
high-quality enquiries, many converting into direct bookings.
22,151
video views, with a quarter of viewers watching a significant portion of the content - a strong indicator of interest.
Conclusion.
Revolve Medicare’s partnership with Fly High Media demonstrates the impact of a cohesive digital strategy. By aligning SEO, PPC, and email marketing, we delivered measurable results across every performance metric, more visibility, stronger engagement, and far greater returns from every pound spent.
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