B2C SEO

Manchester Theatres

Full SEO Audit and Performance Boost

manchestertheatres.com

Traffic

200%

Over a 300% increase in organic traffic YoY

124% increase in keywords ranking in positions 1-3

Executive Summary

Client Overview

Our client is the go-to guide for live events in Manchester and the surrounding area, offering event listings across theatres, comedy clubs, and more, plus exclusive ticket deals and regular show reviews.

Main Challenge

Manchester Theatres experienced a sharp decline in organic keyword rankings following a recent Google algorithm update. This led to a noticeable drop in website traffic and a reduction in online bookings.

Services Provided

In response, we carried out a full SEO audit covering technical performance, on-page optimisation, content quality, site structure and off-page factors. The audit provided clear, actionable insights to fix visibility issues, improve search performance and strengthen overall SEO health, helping Manchester Theatres recover rankings and regain consistent organic traffic.

Key Results

Our SEO audit delivered outstanding results, helping Manchester Theatres regain visibility and rebuild its authority in search results. By addressing technical issues, improving content quality and refining on-page optimisation, the site experienced a significant uplift in organic performance. Increased keyword rankings and traffic led to greater audience engagement, higher booking volumes and stronger brand recognition.

About the Client

Manchester Theatres is a comprehensive online guide to the city’s vibrant performing arts scene, showcasing theatre productions, concerts, comedy shows and live events across Manchester and surrounding areas. The platform features venue details, reviews, ticket offers and news updates.

In April 2024, they approached us for a full SEO audit to strengthen their organic presence and improve search visibility. Following the audit, we held a meeting with their team to discuss our findings and outline key opportunities for improvement.

Objectives.

Identify technical, on-page and content-related issues affecting visibility, recover lost keyword rankings, and develop a strategy to boost organic traffic and conversions.

Challenges.

Our client faced significant challenges including a major drop in organic keyword rankings, reduced website traffic and a decline in bookings. These issues followed a recent Google algorithm update that negatively impacted their search visibility.

Strategy.

We worked closely with The Rakem Group team, holding regular meetings to discuss updates and progress throughout the project.

Initial SEO Audit Briefing Meeting

We began with an in-depth briefing meeting to understand Manchester Theatres’ goals, challenges and recent performance drops. This allowed us to align on priorities, gather essential background information and define the key areas to investigate during the audit, ensuring our analysis would directly address their specific needs and objectives.

SEO Audit Completion

Our team conducted a detailed SEO audit covering technical elements, on-page optimisation, content quality, keyword performance, backlinks and overall site structure. We identified key issues affecting visibility and provided practical, data-driven recommendations designed to enhance performance, improve user experience and support long-term organic growth for Manchester Theatres.

Meeting to Discuss Our Findings

Once the audit was complete, we held a meeting with the Manchester Theatres team to present our findings. We explained the issues uncovered, shared actionable recommendations and outlined a clear implementation plan. This collaborative session ensured the client understood next steps to restore rankings and improve organic performance.

Our Solution.

Our SEO audit delivered a detailed analysis of Manchester Theatres’ website performance and a comprehensive 12-month roadmap for achieving long-term organic success. The strategy outlined clear priorities, actionable recommendations and a structured plan to rebuild visibility, such as:

Resolving technical, structural and content issues
Improving page speed
Reducing duplicate content

Rewriting event descriptions for originality
Fixing broken links
Creating an SEO focused content strategy

Landing Pages.

The result.

Our SEO audit achieved some impressive results for Manchester Theatres three months after completing our SEO audit, including:

300%

Increase in organic traffic.

124%

Increase in keywords ranking in position 1-3.

Conclusion.

Following our comprehensive SEO audit and strategic recommendations, Manchester Theatres saw significant improvements in online performance. With a clear roadmap and data-led actions in place, the site achieved a 300% increase in organic traffic and a 124% rise in top-ranking keywords. This success demonstrates the impact of a structured SEO strategy focused on technical excellence, high-quality content and ongoing optimisation.

Book A Strategy Call