B2C Social Media

Alpoholics

Paid Social Media Ads

alpoholics.co.uk

CTR

0%

Increase in click-through rates.

0+

Increase in high-quality leads

0+

video views (with over 25% of video watched)

Executive Summary

Client Overview

The client offers award-winning ski chalets in La Plagne, part of the French Alps. Their portfolio includes modern, fully catered chalets designed for families, groups, and sports teams looking for premium accommodation close to the slopes. Each chalet provides a blend of luxury amenities, panoramic views, and professional in-resort service, attracting both leisure and professional clientele during the busy winter season.

Main Challenge

The primary challenge was expanding reach in the UK market while generating quality leads within a limited pre-Christmas booking window. Competition across the luxury chalet sector is high during the festive period, and previous advertising efforts had struggled to reach well-qualified UK audiences ready to book.

Services Provided

We delivered a complete paid and organic social media strategy that included:
• Development and management of targeted ad campaigns across key social channels.
• Creation of high-impact video and carousel creatives to showcase the chalets and their features.
• Continuous campaign optimisation focused on improving click-through rate and reducing cost per lead.
• Audience refinement using interest-based and behavioural targeting to identify families, group travellers, and sports teams likely to book alpine holidays.

Key Results

Our campaign achieved strong results within a competitive booking season, delivering a 93.99% increase in click-through rate compared to previous campaigns, generating over 100 qualified leads from UK audiences, and achieving 22,151 video views, with more than 25% of viewers watching through to at least the halfway point, a strong signal of engagement and intent.

About the Client

Alpoholics is a modern chalet company offering high-end ski accommodation in La Plagne, combining luxury, comfort, and an authentic alpine experience.

Their audience spans families, corporate groups, stag and hen parties, and professional snowboard and ski teams seeking a premium stay close to the slopes. They partnered with Fly High Media to expand their presence in the UK market and boost bookings during peak winter weeks through a data-driven social media advertising strategy.

Objectives.

To boost awareness and generate high-quality leads for Christmas-week chalet bookings among UK audiences. The campaign needed to balance reach and relevance, reaching the right demographics while maintaining an efficient cost per click.

Challenges.

The main challenges centred on driving meaningful visibility and quality leads within a short pre-Christmas booking window. Competition in the luxury chalet market was intense, with numerous providers targeting the same UK audience. The campaign needed to cut through this noise, attract the right demographic segments, and convert engagement into genuine booking enquiries, all while maintaining cost efficiency and maximising return on ad spend.

Strategy.

We built a multi-layered social campaign focused on precise audience segmentation, performance monitoring, and creative testing.

Campaign Setup and Planning

Our team conducted audience research to define three key groups: family holiday planners, group travellers, and sports teams. Each segment received tailored creative variations designed to highlight chalet features most relevant to them.

Ad Creative and Content Production

We produced short-form video content showcasing the interiors, facilities, and snowy surroundings. The content highlighted the premium experience while keeping the tone approachable and festive, aligning with pre-Christmas travel intent.

Paid Social Management

We launched a series of campaigns across Facebook and Instagram targeting high-affinity audiences in the UK. Ads were tested with multiple placements and creative formats to determine the best-performing combinations.

Our Solution.

Fly High Media combined strong creative direction with analytical precision:

Delivered targeted UK social ads promoting Christmas-week chalet availability.
Produced engaging video ads that increased audience retention and CTR.
Monitored campaign data in real time to enhance performance and reduce wasted spend.
Maintained close communication with the client to report insights and adapt strategy as bookings progressed.

The result.

The campaign exceeded expectations, driving both lead volume and engagement. These outcomes demonstrated the impact of precise targeting and consistent creative testing, resulting in a cost-effective campaign that strengthened the client’s position within the UK luxury chalet market.

93.99%

uplift in CTR, proving that ad creative and targeting refinements improved relevance.

100+

high-quality enquiries, many converting into direct bookings.

22,151

video views, with a quarter of viewers watching a significant portion of the content - a strong indicator of interest.

Conclusion.

Through focused audience research, well-crafted social ad content, and ongoing optimisation, Fly High Media delivered a highly effective social media campaign for the chalet provider. The increase in lead quality, engagement and CTR highlights how strategic paid social can drive measurable results for travel and hospitality brands targeting seasonal high-value bookings.

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