B2C SEO Website Design

Complete Spraying Solutions

New Website and Organic Search Strategy

completesprayingsolutions.co.uk

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0%

Increase in organic traffic YoY.

0%

Increase in keywords ranking on the first page in Google YoY.

30+

Blogs published focusing key services.

Executive Summary

Client Overview

specialises in high-quality spraying and refinishing of existing surfaces. They respray kitchens, cabinetry, uPVC windows and doors, conservatories, furniture, internal doors, staircases and exterior surfaces. Their process features minimal mess, multiple coats of durable commercial-grade coating, and a wide choice of finishes and colours.

Main Challenge

The main challenge was the restrictive website platform. Its limited functionality prevented us from adding essential design and structural elements, such as optimised layouts, internal links, and metadata adjustments. These constraints significantly impacted on-page SEO performance and overall site visibility.

Services Provided

We created a new website for Complete Spraying Solutions, replicating their existing design but rebuilding it on WordPress for better performance and flexibility. Alongside this, we delivered full SEO services including content writing, landing page optimisation, on-page and off-page SEO, technical improvements, and ongoing keyword strategy to boost search visibility.

Key Results

The new website launched successfully with a modern, user-friendly design that showcases the company’s services. Enquiries increased significantly, helping the business attract higher-quality leads and strengthen its digital presence.

About the Client

Complete Spraying Solutions partnered with Fly High Media in 2024 for SEO services, aiming to improve their local visibility for domestic spraying solutions.

Impressed with the strong results achieved, Complete Spraying Solutions decided to work with Fly High Media again to create two new websites, one dedicated to their domestic services and another focused on their commercial offerings. This approach provided clearer user journeys and better targeting for each audience.

Following the launches, Fly High Media provided comprehensive SEO support to ensure both websites performed effectively in search rankings and reflected the high-quality services Complete Spraying Solutions is known for.

Objectives.

To improve Complete Spraying Solutions’ local online visibility for domestic spraying services by implementing a strong SEO strategy and developing a new WordPress website that enhanced user experience, improved search performance and increased enquiries from homeowners in their target areas.

Challenges.

The main challenge was the limitations of the previous website platform, which restricted design flexibility and technical optimisation. This made it difficult to implement key SEO elements such as structured layouts, metadata, and internal linking, ultimately affecting search visibility and overall website performance.

Strategy.

We worked closely with the Complete Spraying Solutions team, holding regular meetings to discuss updates and progress throughout both the SEO strategy and website build.

Website and SEO Onboarding Meetings

During the onboarding meetings, we worked closely with Complete Spraying Solutions to understand their goals and objectives for improving local visibility. We also discussed the design requirements for the new website, ensuring it would reflect their brand while supporting their domestic spraying services and SEO ambitions.

Design Development and SEO Strategy Creation

Our team developed new landing page designs that were previously not possible on the old website platform. These improved layouts allowed for better optimisation and user experience. Alongside this, we created a tailored SEO strategy to complement the new website and strengthen its search performance across key local areas.

Technical Support

We provided detailed technical SEO support for both the old and new websites. This involved uncovering existing performance issues, analysing site structure and identifying areas for improvement. Our findings guided the development of the new website, ensuring it launched with a strong technical foundation for SEO success.

Our Solution.

Before starting the design and build process, we held discovery sessions with Complete Spraying Solutions to fully understand their requirements. Having previously and continuously worked together on SEO, we knew how important it was to ensure the new website not only looked great but was also built with search performance in mind.

From these sessions, we created a comprehensive plan that covered:

Built local landing pages for key services like kitchen spraying
Fixed long-standing technical issues from the old site
Recreated the existing design with better performance

Added strong calls to action to increase enquiries
Created blog content to boost service rankings
Built links on trusted home improvement sites

Landing Pages.

We developed the following pages:

The result.

We have achieved some incredible results for Complete Spraying Solutions, including landing page keyword ranking in some competitive niches.

705%

Increase in organic traffic year on year

333%

Increase in keywords ranking on the first page in Google.

30+

Blogs published on services the client wanted to push.

50+

Backlinks gained (average DR of 40)

Conclusion.

The new website and SEO strategy delivered strong results for Complete Spraying Solutions, improving local visibility and user engagement. With a faster, more optimised site and targeted content, they achieved higher rankings, more enquiries and a stronger online presence within their service areas.

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