B2B SEO Website Design

Rakem Group

New Website and Organic Search Boost

rakemgroup.co.uk

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0st

Increased Rankings: climbed into top 3 within 30 days

0%

Non-branded clicks increased within first 30 days

0% MoM

Organic users up month on month

Executive Summary

Client Overview

Our client is a UK-based chemical manufacturer and distributor, supplying a wide range of products to both national and international markets. With decades of experience, the company has built a strong reputation for reliability, compliance, and technical expertise.

Main Challenge

The company’s existing website was outdated, difficult to navigate, and lacked clear calls-to-action. It failed to reflect the scale of their operations and was not optimised for generating enquiries from potential customers and partners.

Services Provided

Custom website design and development, SEO optimisation, improved user experience (UX) design, technical setup, and ongoing digital marketing support to ensure long-term performance.

Key Results

The new website launched successfully with a modern, user-friendly design that better showcases the company’s services and product range. Enquiries increased significantly, helping the business attract higher-quality leads and strengthen its digital presence in a highly competitive industry.

About the Client

Rakem Group first partnered with Fly High Media for SEO services, helping them improve visibility and organic growth online.

Impressed with the results, Rakem approached Fly High Media to design and build a brand-new website that would replace their three separate sites with one unified platform. The new site has made it easier for customers to find information while strengthening Rakem’s brand presence.

Following the launch, Fly High Media has continued to deliver SEO support, ensuring the new website not only looks great but also performs effectively in search rankings.

Objectives.

To create an informative and visually appealing site that aligns with The Rakem Group’s core brand values while also being functional and optimised for SEO and user experience. Additionally, to ensure The Rakem Group’s full product range and its variations are displayed in a practical way, allowing users to browse and make enquiries easily.

Challenges.

The Rakem Group wanted to combine its three different companies, each offering distinct services, into one website. Although they would appear on a single site, it was important to clearly differentiate the brands and their unique offerings.

Furthermore, given the vast number of products and specifications, it was essential to provide filtering options so users could narrow their search based on specific needs, helping them find the perfect product.

Strategy.

We worked closely with The Rakem Group team, holding regular meetings to discuss updates and progress throughout the project.

Initial Website Onboarding Meeting

Although we had previously worked with The Rakem Group solely on SEO, it was important to have a separate onboarding call specifically about their website requirements. We discussed competitors and the specific keywords they wished to rank for, ensuring the site was perfectly aligned with SEO objectives.

Design Development

The Rakem Group wanted a colourful, engaging website that reflected their approachable values. Each brand needed clear identity through colours and logos, while important features like technical data, product datasheets, and strong calls to action ensured the site was both visually striking and practical for users.

Technical Support

Due to the technical and niche nature of their industry, it was vital to have support from their tech team throughout the website development process. In particular, the filtering system used for each brand had to ensure all relevant information and products were accurately displayed. This made the project highly collaborative, requiring an open line of communication between all parties, which we maintained throughout.

Our Solution.

Before starting the design and build process, we held discovery sessions with The Rakem Group team to fully understand their requirements. Having previously worked together on SEO, we knew how important it was to ensure the new website not only looked great but was also built with search performance in mind.

From these sessions, we created a comprehensive plan that covered:

Clear brand differentiation for each company
SEO-focused site structure
Interactive design to reflect brand values

Product filtering system for easier navigation
Integration of technical data and datasheets
Clear calls to action to drive enquiries

Landing Pages.

We developed the following pages:

The Result.

Fly High Media has achieved some astonishing results for The Rakem Group, including the below statistics.

2150%

Increase in organic traffic year on year

1150%

Increase in organic ranking keywords

15+

Published placements and/or brand mentions

35+

Backlinks gained (average DR of 74)

Conclusion.

Our close collaboration with The Rakem Group allowed us to create a website that met everyone’s goals and needs, both from the client’s perspective and in terms of SEO performance. At Fly High Media, we pride ourselves on strong client relationships and our ability to bring their vision to life, helping them achieve results that drive their business forward.

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