B2C Ecommerce SEO Pharmacy SEO

The Travel Health Clinic

SEO & PPC Strategy Driving 76% Growth in Organic Traffic for a Specialist Online Travel Pharmacy

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Increase in organic traffic

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Increase in keywords ranking on page 1 of Google

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Increase in keywords appearing with SERP features

Executive Summary

Client Overview

The Travel Health Clinic is a UK-based online pharmacy specialising in travel vaccinations and medical certificates. During the COVID-19 pandemic, the business introduced online COVID-19 Recovery Certificates and sought to expand visibility for both vaccination and documentation services.

Main Challenge

As a small clinic operating in a highly specific niche, visibility was limited by low search rankings and heavy competition from larger pharmacies. The challenge was to build both organic and paid visibility around high-intent search terms while improving the efficiency and profitability of digital marketing efforts.

Services Provided

Fly High Media delivered an integrated SEO and PPC campaign designed to improve organic visibility, generate high-quality traffic, and drive more bookings. The focus was on optimising on-site performance, strengthening authority, and refining paid campaigns to reach target audiences effectively.

Key Results

The campaign generated a 76% increase in organic traffic, a 50% increase in keywords ranking on page 1 of Google, and a 7,867% increase in keywords appearing with SERP features, driving strong growth in both visibility and enquiry volume.

About the Client

The Travel Health Clinic provides travel-related medical services and vaccination appointments to customers across the UK. Alongside its physical clinic network, it operates an e-commerce platform offering travel health products and online certificates.

Objectives.

The goal was to improve online visibility and attract more qualified users through both organic and paid channels. Specific objectives included increasing traffic for COVID-19 Recovery Certificates, improving keyword rankings for travel vaccination searches, and boosting bookings through PPC campaigns.

Challenges.

The clinic faced strong competition from national pharmacy chains and dedicated health portals. Many on-page SEO elements were missing or duplicated, site speed was below optimal levels, and product descriptions lacked search intent optimisation. In addition, the existing PPC activity required restructuring to drive more conversions at a lower cost per acquisition.

Strategy.

To achieve these goals, we implemented a combined SEO and PPC strategy focused on visibility, engagement, and conversion efficiency. Every stage of the campaign was designed to strengthen the website’s authority and attract users with genuine purchase or booking intent.

SEO Development and Technical Enhancements

We began with a comprehensive technical audit to address performance issues and improve user experience. On-page optimisation included rewriting metadata, adding descriptive alt text, and compressing large files to boost site speed. Structured data and a new sitemap were implemented to enhance indexing, while FAQ schema improved visibility in Google’s featured snippets.

Content Expansion and Authority Building

Product descriptions were rewritten to include relevant search terms and stronger calls to action. A quarterly content strategy introduced weekly blog articles targeting seasonal topics such as vaccination updates and travel guidance. Off-page SEO through guest blogs on relevant medical and travel sites further improved domain authority and trust.

Paid Search Optimisation

In parallel, the PPC strategy focused on reaching unvaccinated travellers and those seeking recovery certificates. Campaigns were rebuilt with refined keyword targeting, improved ad copy, and clearer landing page alignment. Regular data reviews and bid adjustments helped maximise conversions and ensure spend efficiency.

Our Solution.

We created a dual-channel approach combining organic search growth with high-intent paid traffic. Each channel reinforced the other, delivering sustainable visibility and increased online bookings.

Conducted full technical SEO audit and on-page fixes.
Improved metadata, structured data, and site speed.
Rewrote product descriptions and added seasonal content.

Built backlinks through targeted guest blogging.
Rebuilt Google Ads campaigns to reach high-intent users.
Optimised bids and ad copy for stronger conversion rates.

The Result.

The Travel Health Clinic achieved stronger visibility, higher engagement, and a significant uplift in bookings during a critical trading period. The integrated SEO and PPC strategy improved the clinic’s online presence, establishing it as a trusted destination for travel health and COVID-19 certification services.

76%

increase in organic traffic.

50%

increase in keywords ranking on page 1 of Google.

7687%

increase in keywords with SERP features.

42%

increase in overall conversion rate from combined channels.

Conclusion.

Fly High Media’s combined SEO and PPC approach enabled The Travel Health Clinic to achieve rapid growth in a highly competitive niche. Through technical improvements, content expansion, and precise paid targeting, the business strengthened its digital footprint and converted more qualified users, paving the way for continued success across its travel health services.

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