Timothy Langston
SEO Strategy Increasing Online Enquiries for a Leading London Antique Dealer
%
Increase in organic traffic to product category pages
%
Increase in organic conversions
%
Increase in non-branded organic keyword rankings
Executive Summary
Client Overview
Timothy Langston Fine Art & Antiques is an established London-based dealer specialising in fine furniture, paintings, and decorative objects. With showrooms in Pimlico and Petworth, the business attracts both private collectors and interior designers seeking distinctive, high-value pieces.
Main Challenge
Although the brand had a strong reputation and a high-quality online catalogue, organic visibility had plateaued. Many valuable pages were not ranking well, and online enquiries were below expectations. The main goal was to increase qualified organic traffic, improve non-branded keyword coverage, and drive more enquiries through the website.
Services Provided
Fly High Media developed and executed a comprehensive SEO strategy, combining technical optimisation, on-page improvements, and local SEO enhancements. The focus was on improving organic visibility for product and category pages while increasing conversion opportunities across the site.
Key Results
The strategy led to a 204% increase in organic traffic to key product pages, a 31% increase in online conversions, and a 60% rise in non-branded keyword rankings.
About the Client
Timothy Langston Fine Art & Antiques is a respected name in the British antiques market, representing an extensive collection of fine furniture, paintings, and decorative art. The company’s online presence supports both its London and West Sussex showrooms, offering collectors and designers a seamless browsing and enquiry experience.
Objectives.
The objective was to increase high-quality organic traffic, strengthen keyword visibility beyond branded searches, and encourage more users to enquire online. By improving site structure, user experience, and technical health, the goal was to convert more visitors into genuine leads for the business.
Challenges.
The client’s website featured numerous high-value items, but many were under-optimised and not indexed effectively. Several pages lacked internal links or descriptive metadata, limiting their visibility. Additionally, engagement opportunities were minimal, with few enquiry prompts on content pages. The challenge was to combine SEO best practices with better conversion touchpoints to attract and convert more potential buyers.
Strategy.
We developed a data-led, multi-channel strategy covering both organic and paid search.
Technical and On-Page SEO Enhancements
A comprehensive technical audit identified key performance issues, which were resolved to improve load times and crawl efficiency. On-page elements including metadata, header tags, and URLs were refined based on keyword research. Schema markup was added across the site to improve how products appeared in search results, while compressed scripts and optimised media improved page speed and usability.
Content and Internal Link Optimisation
Existing content was enhanced to include more descriptive anchor text and structured internal linking to connect orphaned product and category pages. Blog articles were updated to feature clear calls to action and enquiry forms, encouraging more users to make contact directly from editorial content. These changes improved both keyword relevance and user engagement across the site.
Local SEO and Authority Building
Google Business Profiles for both shop locations were fully optimised with accurate descriptions, category listings, and product URLs. Images were geotagged for improved map visibility, and a link-building campaign was undertaken to strengthen domain authority. These actions helped the client attract more local and international search visibility within the antiques and fine art market.
Our Solution.
We designed and implemented a complete SEO plan tailored to the antiques sector. By improving technical structure, expanding internal connections, and strengthening location-based visibility, we helped position Timothy Langston as a more discoverable and conversion-ready brand online.
- Enhanced technical SEO for faster load times and better crawlability.
- Improved on-page metadata and implemented product schema.
- Added internal links and optimised anchor text for relevance.
- Introduced enquiry forms across content to boost lead capture.
- Optimised Google Business Profiles for both showrooms.
- Applied geotagging and executed a link-building campaign.
The Result.
The SEO campaign helped Timothy Langston strengthen online visibility, drive higher engagement, and generate more qualified enquiries from potential customers. Improved rankings, faster site performance, and enhanced conversion features positioned the brand for sustained growth in the competitive fine art and antiques market.
204%
increase in organic traffic to product category pages
31%
increase in organic conversions
60%
increase in non-branded keyword visibility
45%
increase in average session duration, reflecting stronger on-site engagement.
Conclusion.
Fly High Media’s SEO strategy enabled Timothy Langston Fine Art & Antiques to capture a larger share of organic traffic, attract more engaged visitors, and convert more of them into qualified enquiries. Through a blend of technical optimisation, content refinement, and local SEO improvements, the website now performs stronger across search and user experience metrics. These results have reinforced the brand’s position as a leading destination for collectors and interior designers seeking high-quality antiques online and in-store.
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