B2C Ecommerce SEO SEO

Stealth Gaming

Leveling Up Organic Search

stealthgaming.net

Page 1

0%

Increase in clicks.

0%

Increase in organic traffic.

0+

Increase in keywords ranking in positions 1-3.

Executive Summary

Client Overview

Our client is a UK-based retailer specialising in gaming accessories and tech. They offer high-quality products, including controllers, headsets and charging stations for consoles and PCs. Focused on performance, affordability and customer satisfaction, Stealth Gaming aims to enhance every player’s experience with reliable products built for gamers of all levels.

Main Challenge

The main challenge was breaking into the highly competitive gaming accessories market. Established brands already held strong positions and loyal audiences, making it difficult for newer players to gain visibility. Standing out through search required a focused SEO strategy to compete with these well-known industry leaders.

Services Provided

Our SEO strategy focused on strengthening Stealth Gaming’s online presence through targeted blog content, link building and on page optimisation. We developed engaging, keyword focused articles to attract organic traffic, secured backlinks from reputable gaming sites and refined site structure and metadata to improve search visibility and user experience.

Key Results

Our SEO efforts delivered strong results, with significant growth in non branded traffic and organic visibility. By creating and optimising new product categories, we attracted a wider audience searching for generic gaming accessories, resulting in higher rankings, increased organic sessions and a notable uplift in organic driven revenue.

About the Client

Stealth Gaming partnered with Fly High Media in 2024 to enhance their organic search presence and strengthen visibility in the competitive gaming accessories market.

After recognising the importance of standing out among established brands, Stealth Gaming sought an SEO strategy focused on increasing organic reach and improving keyword performance for their key product categories.

Fly High Media implemented a comprehensive SEO campaign, combining blog content creation, on page optimisation and link building to boost search rankings and drive consistent organic growth for Stealth Gaming’s range of gaming accessories.

Objectives.

To improve Stealth Gaming’s organic visibility and increase non-branded traffic within a crowded market. The focus was on building authority through SEO by optimising key product categories, creating valuable blog content and earning backlinks from trusted gaming sources. The goal was to attract new audiences, boost organic sessions and generate sustainable revenue growth by positioning Stealth Gaming as a leading name for gaming accessories online.

Challenges.

Stealth Gaming faced intense competition from established brands with strong domain authority and loyal customer bases. Many competitors had years of SEO investment, making it difficult for newer sites to rank for high-value keywords. Additionally, limited non-branded visibility restricted reach to new audiences. The challenge was to strengthen Stealth Gaming’s organic presence, overcome competitive barriers and create a strategy that balanced technical SEO improvements with engaging, relevant gaming-focused content.

Strategy.

We worked closely with the Stealth Gaming team, holding meetings to discuss company updates, new product releases and progress throughout our SEO strategy.

Product Category Creation

We identified opportunities to expand Stealth Gaming’s product offering by creating new, search optimised categories. This allowed us to target untapped keywords and improve visibility for generic gaming accessory searches. The new structure made navigation clearer for users while driving increased organic traffic and revenue across key product areas.

Gaming Focused Content

Our team developed new landing page designs that were previously not possible on the old website platform. These improved layouts allowed for better optimisation and user experience. Alongside this, we created a tailored SEO strategy to complement the new website and strengthen its search performance across key local areas.

Outreaching to Bloggers

To enhance domain authority and credibility, we secured backlinks through targeted outreach to gaming bloggers and industry websites. By collaborating with relevant creators, we generated high quality, contextually relevant links that boosted search performance, improved rankings and connected Stealth Gaming with a wider, engaged gaming audience.

Our Solution.

During our SEO strategy, we held discovery sessions with Stealth Gaming to fully understand their requirements regarding SEO.

From these sessions, we created a comprehensive plan that covered:

Creating niche product categories for each gaming console.
Producing engaging, gaming focused blog content.
Publishing optimised content for new product releases.

Building high quality backlinks from relevant gaming sites.
Introducing a streamlined, user friendly navigation design.
Resolving key technical issues to boost site performance.

Navigation Changes.

Following our extensive competitor keyword research, we found that Stealth Gaming were missing a number of product categories from their website. From this, we developed a new website navigation to improve user experience.

The result.

We have achieved some incredible results for Stealth Gaming, including improving brand awareness and increasing keyword ranking for product categories.

102%

Increase in organic traffic.

260%

Increase in keywords ranking in positions 1-3.

43%

Increase in non-branded clicks.

50+

Backlinks gained (average DR of 40)

Conclusion.

Through a targeted SEO strategy, Stealth Gaming achieved stronger organic visibility and higher search rankings in a highly competitive market. By refining site structure, creating gaming focused content and securing quality backlinks, we successfully increased non branded traffic, improved user experience and delivered measurable growth in organic revenue.

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