Access Skills
Organic Search Improvement
st
Increased Rankings: climbed into top 3 within 30 days
%
Non-branded clicks increased within first 30 days
% MoM
Organic users up month on month
Executive Summary
Client Overview
Access Skills is an established apprenticeship training provider with over 40 years of experience delivering accredited qualifications across England. They work with employers and learners in a wide range of sectors, including business administration, accounting, customer service, and leadership. With a strong offline reputation and extensive course offering, they needed their digital presence to match the quality and scale of their training services.
Main Challenge
Despite their credibility and long-standing expertise, Access Skills had seen a gradual decline in website traffic and enquiry volumes. Search rankings for key apprenticeship-related terms had weakened, and conversion tracking suggested that organic visits were not translating into new sign-ups. The challenge was to diagnose the root causes of this drop and rebuild consistent, high-quality organic performance.
Services Provided
Fly High Media delivered a full SEO strategy that included technical auditing, keyword optimisation, and on-site improvements designed to strengthen visibility, user experience, and enquiry generation.
Key Results
The new website launched successfully with a modern, user-friendly design that better showcases the company’s services and product range. Enquiries increased significantly, helping the business attract higher-quality leads and strengthen its digital presence in a highly competitive industry.
About the Client
Access Skills has been supporting apprentices and employers nationwide for more than four decades, delivering tailored learning and recognised qualifications. Their reputation in the education sector was well-established, but their website performance didn’t reflect that authority. They turned to Fly High Media to help restore lost traffic, improve ranking positions, and generate a consistent stream of enquiries from organic search.
Objectives.
The primary objectives were to recover lost visibility, improve organic traffic quality, and drive a higher number of website enquiries and enrolments through sustained SEO improvements.
Challenges.
Access Skills's website had suffered from years of limited optimisation and technical performance issues. Key landing pages were missing metadata, internal linking was inconsistent, and the content lacked search intent alignment. The drop in organic sessions also indicated structural inefficiencies that prevented search engines from properly indexing and ranking key apprenticeship pages.
Strategy.
To address these issues, we developed a structured SEO programme focused on technical recovery, content optimisation, and conversion growth.
Technical SEO and Audit
Our team conducted a full technical audit across the site, identifying crawl errors, broken links, and metadata gaps that were restricting visibility. Recommendations were implemented collaboratively with the client’s in-house team to improve indexing and site health.
Keyword Targeting and Content Optimisation
We performed detailed keyword research around apprenticeship terms with strong search volume and local intent. Existing course pages were optimised to include refined headings, schema markup, and optimised copy for each discipline — including business administration, accountancy, customer service, and leadership.
On-Site Enhancements
We restructured content hierarchies and navigation to make it easier for users to find courses and submit enquiries. These updates reduced bounce rates and improved user flow, which in turn boosted conversion rates significantly.
Our Solution.
Through a combination of data-driven auditing, precise optimisation, and collaborative implementation, Fly High Media rebuilt Access Skills' organic presence from the ground up. Every stage of the process was designed to strengthen visibility, align with user intent, and drive measurable enquiry growth.
- Clear brand differentiation for each company
- SEO-focused site structure
- Interactive design to reflect brand values
- Product filtering system for easier navigation
- Integration of technical data and datasheets
- Clear calls to action to drive enquiries
The result.
The SEO strategy led to outstanding performance improvements. Organic traffic grew by 41% year-on-year, and conversion rates increased by 443.52%, resulting in a 700% rise in organic enquiries. The website regained strong ranking positions for apprenticeship-related keywords and saw a steady increase in enquiries from both learners and employers.
2150%
Increase in organic traffic year on year
1150%
Increase in organic ranking keywords
900+
Published placements and/or brand mentions
1000+
Backlinks gained (average DR of 74)
Conclusion.
By addressing technical SEO issues, refining keyword targeting, and improving on-site experience, Fly High Media helped a leading apprenticeship training provider recover and surpass its previous performance benchmarks. The results demonstrate how a clear SEO strategy, built on collaboration and precision, can directly translate into significant business growth.
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