The Wolfe London are a lifestyle fashion streetwear brand based in London.
TWL were looking to update their visual branding identity to reflect their style and make the brand stand out from the competition. We were tasked with creating an updated, and more aggressive version of their wolf emblem.
Their current stock with the old logo was being sold out in time for new products showcasing the new emblem.
The new brand encompasses the style which The Wolfe London portrays with its lifestyle streetwear shots. We added a subtle hint of the brand name into the main emblem, by outlining the letters “TWL” within the shape.