Top 10 Benefits of Building Your Website Backlink Profile
Discover how behavioural science influences marketing strategies, from attention and memory tricks to the power of loss aversion in driving sales.
At Fly High Media, we help businesses in Preston rise above the competition and achieve their digital marketing goals. Our proven SEO strategies and innovative techniques will optimise your website for search engines, enhancing your online visibility to attract a wider audience and increase revenue.
If you’re seeking a reliable SEO agency that serves the Preston area, we’re here to support your success!
At Fly High Media, we know what it takes for a website to succeed. You likely found us by searching for “SEO Preston,” showcasing our ability to rank pages at the top of search results for important keywords.
For businesses in Preston, this expertise is crucial. Our team specialises in content marketing, technical SEO, and off-page strategies like link building. We use only white-hat techniques and have numerous case studies demonstrating our success.
We’re committed to increasing your visibility, traffic, leads, and sales. Looking for an SEO agency in Preston? We’re here to help!
Organic traffic contributes to over 40% of online revenue.
Source: BrightEdge
Approximately 54% of all clicks are received by the top three search results on Google.
Source: Backlinko
SEO is essential for helping search engines discover and display your website in search results, leading to increased online traffic. Additionally, it enables the creation of customised web pages designed for specific audiences, enhancing conversion potential. As a powerful and effective digital marketing strategy, SEO delivers measurable outcomes and promotes business growth by attracting relevant visitors and generating new business opportunities.
SEO can help a range of different types of businesses, including but not limited to:
Our campaigns are built around the following key phases:
SEO and Content Manager
Senior SEO Executive
Senior SEO Executive
SEO Assistant
SEO Assistant
Content Creator
We begin with an in-depth evaluation of your website and marketing efforts, using tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, and Screaming Frog. If you haven’t yet set up Google Search Console or Analytics, we can set them up. Our analysis examines both your site and your competitors’ strategies to give you a competitive advantage.
Once we’ve assessed your website from technical, content, and user perspectives, we move on to keyword research. With the target keywords identified, we create a content plan centred around them. We use your existing resources and insights from competitors to identify opportunities for improving your search rankings.
In the early stages of our campaign, we focus on identifying easily achievable opportunities, often called “low-hanging fruit.” This typically involves optimising key elements like meta descriptions and titles to boost your site’s visibility in search results. We also prioritise creating a strong internal linking structure to improve navigation and user experience across your website.
Additionally, if we spot any urgent user experience issues, such as slow page load times or broken links, we take swift action to resolve them. These optimisations not only enhance your website’s overall performance but also lead to better search engine rankings and increased user engagement.
Implementing high-quality content is vital for your inbound marketing strategy, as it significantly helps attract and engage your audience. This content can come in many forms, such as ebooks, informative blogs, engaging videos, and visually appealing infographics. Given that you have limited chances to make a lasting impression on visitors once they arrive at your site, it’s essential to establish yourself as a trusted authority in your industry to foster trust and drive conversions.
Our expert content team is here to help you develop a content marketing campaign focused on this goal. We prioritise creating relevant, high-quality content that resonates with your target audience and meets their needs.
Acquiring backlinks for your website is a key factor in influencing search engine rankings. Previously, the focus was on amassing a large quantity of links, often overlooking the quality of the linking sites. However, as search engines have evolved, the emphasis has shifted to obtaining links from reputable and authoritative sources, moving away from spammy or low-quality links.
Relevant backlinks not only enhance your site’s credibility but also improve its visibility in search results, driving more targeted traffic to your site. Our strategy involves identifying and securing high-quality backlinks from trusted sources, helping to position your brand as a leader in your industry.
We deliver reports that are easy to understand, avoiding any confusing technical jargon. Our commitment to transparency ensures clear communication, making it simple for you to grasp the information provided. Our aim is to give you a clear picture of the results you’re achieving, along with the efforts we are making to drive those results.
Discover how behavioural science influences marketing strategies, from attention and memory tricks to the power of loss aversion in driving sales.
The online sweet wholesale market is buzzing with competition, but which brands are winning the SEO game and attracting the most organic traffic? In this
Discover how behavioural science influences marketing strategies, from attention and memory tricks to the power of loss aversion in driving sales.
In this article, explore ways to resolve 404 errors, including using redirects and custom error pages to improve user experience.
If you’re a wedding photographer, you know how important it is to stand out in a crowded market. While your portfolio and client referrals are
Fans of Oasis were left frustrated and disappointed when they couldn’t get tickets for their upcoming 2025 reunion tour
We specialise in optimising your web pages to enhance search engine rankings, leading to significant benefits for your business. This includes greater visibility, expanded reach to potential customers, and a steady increase in organic traffic, all of which contribute to higher revenue.
Effective on-page SEO strategies can give your business a competitive edge and strengthen its online presence, allowing for a deeper connection with your target audience. These improvements attract more visitors while also building trust and credibility.
Off-page SEO is a strategy designed to enhance your website’s reputation and authority. Techniques like link-building, social media marketing, and influencer outreach can greatly amplify your online presence.
Implementing off-page SEO strategies not only improves your search engine rankings but also drives more traffic to your site. Over time, this approach helps establish your brand as a trusted authority in your industry, boosting both credibility and customer trust.
Our team comprises technical SEO specialists who have successfully collaborated with numerous websites, enhancing their technical SEO aspects. This has led to notable advancements in search engine rankings and user experience.
Leveraging technical SEO offers numerous advantages to your business. It guarantees that your website is easily navigable and indexable by search engines, resulting in enhanced visibility, increased traffic, and improved sales. Additionally, technical SEO aids in optimising website speed, enhancing user experience, and boosting overall performance.
Mobile SEO is centred on optimising websites for smartphones to enhance user experience and improve search engine rankings.
As more users access the internet via mobile devices, mobile SEO has become crucial for online businesses. Prioritising mobile SEO provides numerous advantages, such as improved experiences for mobile visitors, increased mobile traffic and engagement, and ultimately, higher sales and revenue from these users.
This strategy focuses on targeting local search queries, like “pet shops near me,” to improve your online presence in specific areas.
Implementing local SEO is essential for any business looking to boost its visibility in local search results. It helps draw more foot traffic to your physical location, potentially increasing sales and revenue from local customers.
Our team will develop and distribute high-quality, authoritative content that effectively engages and retains your target audience on your website. The primary goal is to drive traffic and create meaningful customer engagement that translates into profit.
By implementing content marketing, your business can experience numerous benefits, including enhanced brand recognition, the establishment of thought leadership, and increased customer trust. This ultimately results in more inbound inquiries, higher sales, and an overall boost in revenue.
We improve your website’s user experience to boost conversion rates, turning more visitors into customers.
Conversion rate optimisation (CRO) brings several advantages to your business, including enhanced website performance, increased sales and revenue, and a more satisfying user experience that resonates with your audience.
Before executing any SEO strategy, we conduct a thorough examination of our client’s website. This comprehensive audit establishes the necessary immediate SEO actions and lays the foundation for the overall SEO strategy. This stage is pivotal for the success of every campaign.
Penalty removal and recovery involves systematically identifying and resolving issues that have led to search engine penalties for a website. By eliminating penalties and recovering your website, we can restore your search engine rankings, leading to increased traffic and visibility.
We are a friendly, ROI focussed agency and we put your business values at the epicentre of what we do. We carefully craft a measurable strategy that is designed to make you more money and build your brand online. We are constantly monitoring Google’s latest algorithm updates to ensure that we are using the most up to date strategies to get the best results for your business.
E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness, is critical for ranking in search engines, particularly for content related to YMYL (Your Money Your Life) topics like finance and health.
Google uses E-E-A-T to evaluate the quality of content and the credibility of its sources. Websites that demonstrate high levels of expertise in their field, establish authority through reputable backlinks, and create trust through transparent practices tend to rank better.
Mobile-first indexing means that Google primarily uses the mobile version of your website for indexing and ranking.
This shift reflects the increasing number of users accessing the internet via mobile devices. If your site has separate mobile and desktop versions, Google will prioritise the mobile one.
To optimise for mobile-first indexing, ensure your mobile site is responsive, loads quickly, and provides a good user experience. Important elements like structured data, meta tags, and content should be consistent across both versions to maintain SEO performance.
Structured data is a standardised format for providing information about a page and classifying its content.
Schema markup is a type of structured data vocabulary that helps search engines understand the context of the information on your site. By implementing schema markup, you can enhance your visibility in search results, potentially gaining rich snippets that display additional information like ratings, reviews, or event details.
This can improve click-through rates and attract more targeted traffic, making it an important SEO strategy for enhancing content comprehension.
Backlinks, or inbound links from other websites, are a significant ranking factor in SEO.
They serve as endorsements, signaling to search engines that your content is valuable and credible. High-quality backlinks from authoritative sites can boost your site’s domain authority, improving its chances of ranking higher in search results. To gain backlinks, you can engage in guest blogging, create shareable content, or develop relationships with influencers in your industry. However, it’s essential to focus on quality over quantity, as low-quality backlinks can harm your site’s reputation.
White hat SEO refers to ethical practices that comply with search engine guidelines to improve rankings. This includes optimising content, building quality backlinks, and enhancing user experience.
In contrast, black hat SEO employs manipulative tactics aimed at quickly boosting rankings, often violating search engine rules. Examples include keyword stuffing, cloaking, and using spammy backlinks. While black hat techniques may yield short-term gains, they risk penalties or bans from search engines, making white hat strategies more sustainable and beneficial for long-term success in SEO.
Businesses in Preston can use local SEO by optimising their Google My Business listing to include accurate information like address, phone number, and hours of operation. They should also use local keywords in their website content, focusing on terms that include “Preston” or specific neighbourhoods.
Engaging with local directories, obtaining customer reviews, and creating content about local events or news can boost visibility. Additionally, optimising for mobile users is crucial, as many local searches occur on smartphones. Networking with other local businesses can also provide valuable backlink opportunities.
Long-tail keywords are specific, often longer phrases that target niche audiences, typically containing three or more words. They are valuable because they usually have lower competition than broad keywords, making it easier to rank higher in search results.
Long-tail keywords also tend to attract more qualified traffic, as users searching for these terms often have clearer intent, increasing the likelihood of conversions. For example, instead of targeting “shoes,” a business might use “women’s running shoes in Preston,” which can lead to better engagement and higher conversion rates.
HTTPS (HyperText Transfer Protocol Secure) is a protocol that encrypts data between a user’s browser and a website.
Google considers HTTPS a ranking factor, meaning that sites using HTTPS may rank higher in search results than those using HTTP. This is due to the increased security and trustworthiness that HTTPS provides, which enhances user experience and protects sensitive information.
Internal links connect different pages within a website, helping both users and search engines navigate the content.
They enhance SEO by distributing page authority across the site, signalling to search engines which pages are important. Internal links can improve the user experience by providing related content, keeping visitors engaged longer. They also help search engines crawl and index your site more effectively, as they create pathways to discover all your pages. Proper use of internal linking can lead to higher rankings, lower bounce rates, and improved overall site performance.
A/B testing, or split testing, involves comparing two versions of a webpage to determine which performs better in terms of user engagement, conversion rates, or other metrics.
In SEO, A/B testing can be used to optimise elements like titles, meta descriptions, content layout, and call-to-action buttons. By analysing user behaviour on each version, businesses can make data-driven decisions to improve rankings and user experience. For instance, testing different headlines or layouts can reveal what resonates best with your audience, ultimately leading to better SEO performance and higher conversion rates.
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