The Importance of Ethics and Authenticity: Why Do We Need It?

As we spend more time online and our digital platforms rapidly evolve, our online content consumption habits also change. Content marketing agencies and creators have the potential to reach vast audiences to drive the growth of their brands and that of their clients, but this comes with responsibility.Content can be...

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

Black Friday is arguably one of the most important times of the year for businesses. In 2022, Shopify store owners made $7.5 billion in global sales over the Black Friday and Cyber Monday weekend, making it vital that ecommerce businesses plan ahead to not miss out on a portion of...

The Molly Mae Effect: Understanding Her Social Media Dominance

Molly Mae is one of the most successful influencers in the UK, with 7.8 million followers on Instagram, the platform which started her career.  She rose to fame following her appearance in Love Island 2019, however, she was already making a living as an influencer, working with brands like Rebellious...

How to Create a Compelling Call to Action

The first few seconds visitors spend on your site is crucial. In our fast-paced digital world, a well-crafted call to action (CTA) can capture their attention and guide them towards your desired action, such as inquiring.Remember, the ultimate goal of a business's online presence is to gain noticeable results through...

How Data-Driven Decision-Making Through Analytics Creates Successful Results

In digital marketing, success often relies on making data-driven decisions. Using analytics is intrinsic for businesses looking to stay ahead of the competition and maximise their ROI. With this in mind, understanding the significance and effectiveness of data and leveraging it for various opportunities. Choosing the right data tools, tracking...

10 Ways Wedding Venues Can Increase Their Bookings

Every wedding venue holds the possibility of unlocking an engaged couple's dream. Each couple will have their heart set on a type of venue, whether it be in the UK or abroad, they know what they are looking for. As of August 2023, there are 7,850 wedding venues in the UK...

Consistency is Key, But How Do We Achieve It?

Businesses, content creators and social media marketers have more in common than you think. They all primarily want to engage and connect with their respective target audiences. However, with the ever-evolving internet and digital tendencies, capturing and retaining audience attention can be a struggle.So, how do we reach our target...

An Introductory Guide to Local PPC

If your business wants to reach local customers, you’ll turn a lot of your attention to local SEO. You understand how beneficial this can be for growing your local presence, but you should split your focus between it and local PPC.Most of you are already aware of the basics behind...

Instagram Considers Offering up to 10-Minute Reels

Videos are a popular content format for audiences, and various platforms offer this to users. Social media platforms such as YouTube, Snapchat and TikTok enable people to upload videos of different lengths, and businesses can use this to adapt their content marketing for social media and reach a wider audience.Changing...