Google Ads has led the way in paid advertising, growing businesses since the early 2000s. Yet, as straightforward as it might initially appear, managing an effective Google Ads campaign can be daunting, especially for those juggling multiple responsibilities. This leaves many business owners and marketing managers pondering a crucial question:...
Welcome Brett, Our New Content Creator!
Last week we welcomed Brett, our new Content Creator. We asked him a few questions about his new role and interests.What does your role consist of?My role as a Content Creator involves meeting client requirements to produce high-quality blogs.With my editorial experience in the journalism industry, I craft blogs that...
The Importance of Cornerstone Content in SEO
The internet is an ocean of digital information - a sea teeming with content. In this ocean, cornerstone content is the lighthouse, guiding search engines and users to the heart of your website's expertise. It's not just any content; it's the foundation upon which your site's SEO strategy is built. This...
Why is Digital PR so Important?
Digital PR, a fusion of traditional PR, content marketing, and social media, has emerged as a cornerstone strategy for businesses aiming to establish a formidable online presence. This innovative approach extends beyond mere press release distribution; it's about building a narrative that resonates with the digital audience, forging influential connections,...
How to Leverage Social Media in Your Inbound Marketing Strategy
Having Social Media in the mix of your inbound marketing has become increasingly paramount. This strategy, distinct in its approach of drawing customers in rather than reaching out to them, has been revolutionised by the advent of social media. With the unparalleled reach and ability to foster deep connections, social...
How to Create an Inbound Marketing Strategy for an Ecommerce Store
The importance of an effective inbound marketing strategy cannot be overstated. Grasping the nuances of inbound marketing is crucial for attracting and retaining customers. This comprehensive guide delves into the core aspects of inbound marketing for ecommerce, including technical SEO, on-page SEO, conversion rate optimisation, link building, content writing, and...
Inbound Marketing vs Outbound Marketing in the B2B Sector
In business-to-business (B2B) marketing, understanding the nuances between inbound and outbound marketing strategies is crucial for success. As consumer engagement evolves, so must the approach of B2B marketing agencies. This blog delves into the intricacies of inbound and outbound marketing, highlighting their roles, effectiveness, and how they can be leveraged for...
What is Inbound Marketing? (A Guide for SMEs)
Small and Medium-sized Enterprises (SMEs) are increasingly turning towards more nuanced and customer-centric marketing strategies. Inbound marketing offers a blend of subtlety and effectiveness that resonates well with today's discerning audience. Unlike traditional marketing, which often interrupts and seeks out the customer, inbound marketing is about creating valuable experiences and...
2023 at a Glance… and Looking to 2024
As the year draws to a close, Fly High Media is proud to reflect on a year marked by exceptional growth, client success, and strategic expansion.One of the crowning achievements of the past year has been the outstanding results achieved for our clients. Through bespoke and forward-thinking digital marketing strategies,...
The Rising Importance of Bing Ads in 2024
Bing Advertising has emerged as a compelling alternative to the dominant players in the field.It is becoming more evident that Paid Search is evolving, and businesses need to consider diverse platforms to maximise their reach. Bing currently has 100 million daily active users, a 3.01% share of the global search...