OneTime PIM is a Product Information Management tool developed by Electrika.
OneTime PIM was a brand new website and domain created by Electrika for their new PIM tool. We were tasked with building the visibility score of the new domain, and increasing the brand awareness of the tool via organic Google Search.
We began by making some crucial CRO changes, first of all allowing the user to see a clear CTA above the fold.
Some site-speed improvements followed, which had an impact on the ranking almost instantly.
Over the course of 3 months, we created a clear content strategy to build the visibility of the website in Google search.
We have also put a link building strategy in place via relevant directories as well as guest blogging opportunities.