57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.
80% of people ignore paid search results, choosing to only click on organic listings.
Search Engine Optimisation is the process of achieving, improving and maintaining ranking results in popular Search Engines such as Google. Search results are determined by different algorithms which we keep up to date and comply with. As an SEO agency, we only use 100% white-hat SEO techniques to ensure long-term, positive results.
Importance of Search Engine Optimisation
Beyond search engine rankings, SEO brings a good ROI through by bringing in targeted traffic to specific landing pages to generate conversions. SEO can allow you to:
Research, Planning & Setup
The first step is to complete a full audit of your current website and/or other marketing efforts. We use tools such as Google Search Console, Google Analytics, aHrefs, SEMrush and ScreamingFrog to dive deep into the infrastructure of your website. If you have not already signed up for Google Search Console or Google Analytics, then this will be one of the first tasks that we do. We not only analyse your website, but we also take the time to see what your competitors are doing so we can get an edge over them.
After we understand your current website in full detail from a technical, content and user perspective and have reviewed competitors, we begin our keyword research. Armed with the keywords we are looking to target, we build a plan on which content to create around the keywords. We build on current assets on your website but also from our competitor research we are able to identify gaps to increase your search rankings.
So that your campaign can hit the ground running, we will can build dedicated landing pages. They are built to convert and will be fully optimised for the user and Google.
At the start of the campaign, we usually identify “low hanging fruit” and this tends to be optimising meta descriptions, titles and building the internal link structure. Usually if there are any immediate user experience issues such as slow page speed then this is something that we get to work on quickly.
As part of your inbound marketing strategy, you will need great content. This may be in the form of ebooks, blogs or infographics. You get a limited chance to make an impact once visitors land on your site, you must position yourself as an authority figure. Our content marketing team can aid the build of solid content marketing campaign.
One of the longest standing factors in search results has been to concentrate on acquiring backlinks to your website. Years ago, it was a case of building as many links to your websites as possible disregarding the quality of websites you were linking from. As search engines have advanced, you must build links from quality websites as opposed to building links from spammy websites. The key is not only to build links to websites with a high Domain Authority (DA) but to make sure that those sites are relevant to your industry.
We send you easy-to-digest reports at agreed points in time without the confusion. We avoid using technical language to align with our values of being transparent. We want you to be able to see things clearly so that you can properly understand the results you are getting and what work we put in to get the results.
First, we learn about your business. We learn about all of the products and services that you offer but also learn about the profiles of your customers. We will perform an audit of your website to understand the positives and outline the space for improvement. We not only dive deep into your own website but we also do a market place analysis in your industry to see how well the competition is performing and how we can capitalise.
Armed with an audit of your website and an analysis of your competitors we start to build our strategy according to your needs. We will discuss with your key performance indicators (KPIs) that tie in with your organisation’s overall marketing goals. Then, we reverse engineer how we achieve these goals through our careful and strategic planning process.
We take action on the strategy that we have carefully crafted and provide ongoing work to build, grow and sustain your organic search engine rankings. You will receive regular reports tracking your progress so you can see the results we are getting for your business.
Why Choose Fly High Media?
We are a friendly, ROI focussed agency and we put your business values at the epicentre of what we do. We carefully craft a measurable strategy that is designed to make you more money and build your brand online. We are constantly monitoring Google’s latest algorithm updates to ensure that we are using the most up to date strategies to get the best results for your business.
We will optimise your website, both on the surface and behind the scenes. This service includes looking at title tags, meta descriptions and more. We only use “White-hat” onsite SEO strategies, that are within Google’s guidelines or recommendations about how businesses should promote their websites online.
What Is Involved In On-Page SEO?
Off-Page SEO / Link Building
Your site visibility across the internet is key to your ranking in search engines. Backlinks are one of the most important ranking factors in Google. The more backlinks you have pointing to your website, the better Google will reward your website in search results. We provide outreach services that bring in backlinks from high domain authority websites, which will benefit your website the most.
What Is Involved In Off-Page SEO?
Technical SEO is away from your website’s content and it essentially laying the foundations for optimising keywords or phrases.
What Is Involved In Technical SEO?
Slowly but surely mobile devices are becoming the primary search tool of choice, with as much as 50% of search users beginning their search with a mobile device. With numbers going up to 88% if the search is for a local business or establishment.
What Is Involved In Mobile SEO?
Local SEO is a great way to bring in geographically relevant traffic to your website. No matter how established your business is, as long as Google sees your website as local and relevant to the user then you can get results.
What Is Involved In Local SEO?
Inbound marketing is an approach that cannot be ignored. Your audience is living in a noisy environment and you must stand out. To do this you must create content that is both relevant, consumable and valuable.
What Is Involved In Content Marketing?
Conversion Rate Optimisation
Conversion rate optimisation (CRO) is the process of adjusting your website based on data of the visitor’s behaviour in the view to gain more conversions. We take the data and develop strategies to increase conversions.
What Is Involved In Conversion Rate Optimisation?
Before we implement any SEO strategy, we conduct a full audit of websites. The audit determines the direction of the campaigns that we start. This stage is imperative to any successful campaign.