BuyCleverStuff

About The Client

BuyCleverStuff are one of the UK’s leading Audio-Visual Specialists selling exclusively online. Because of their buying power in the UK market, they are able to source high quality products at competitive prices.

The Brief

Previously, BuyCleverStuff relied heavily on paid traffic through Google AdWords. They were getting traffic to the website however, it was costing them a lot of money and it was poorly converting. They wanted to reduce the monthly advertising spend on AdWords and optimise landing pages to convert more visitors into customers.

What We Did

There was immediately a large focus on conversion rate optimisation and user experience testing. The website was relying on AdWords traffic, but the bounce rate was very high. We immediately stripped down the site architecture and recommended design changes to their in-house web team. To aid the conversion rate for Google AdWords we researched high intent keywords with small search volume. We also optimised for voice search which meant lots of research into long tail keywords and making sure the website was completely mobile friendly.

Services Involved:

  • User Experience Testing
  • On-page, technical & backlink audit
  • Conversion rate optimisation
  • Keyword research
  • Mobile SEO

Results

0 %
Increase in organic unique visitors
0 %
Bounce rate decrease
0 %
Increase conversion rate from organic search
0 %
Increase in transactions from organic search
0 %
Increase organic revenue from organic search

Date: July 2018

“We came to Fly High Media to analyse our previous incarnation of our website due to concerns of the platform we were using and how it was being implemented. Fly High Media was able to give in depth analysis that both confirmed areas of concern, whilst gave us informed breakdowns for areas of improvement ahead of our migration to a new platform. Considering the increased market strength of Amazon, we’re pleased with the results and efforts that have helped us maintain revenue throughout the remainder of 2018 for direct web traffic to our site. Whilst Fly High Media gave us the reassurances of where there were problems, we have also been able to improve and would highly recommend their services.”

Rob Jeffries, Digital Marketing Manager

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