I'm Struggling To Get My Website Ranking

If your website isn’t ranking well, it’s usually not one single issue but a combination of technical, content, and authority factors. Here are the most common reasons we see when clients come to us struggling to appear in search results.

1. Your Website Lacks Technical SEO Foundations

Even the best content won’t rank if Google can’t properly crawl or index your website. Common technical issues include slow site speed, poor mobile optimisation, broken links, and missing metadata.

At Fly High Media, we run a detailed technical SEO audit to uncover these problems and fix them fast. We look at everything from Core Web Vitals to structured data, internal linking, and XML sitemaps. With a strong technical foundation, Google can easily access and understand your pages, setting you up for long-term growth.

2. You’re Targeting the Wrong or Too Competitive Keywords

Many businesses struggle to rank because they go after keywords that are either too broad or too competitive. Targeting “short-tail” terms without the right authority or search intent alignment often leads to wasted effort and no results.

We use advanced keyword research to identify realistic, high-intent opportunities. By focusing on long-tail keywords that reflect your audience’s actual search behaviour, we help you achieve faster wins and sustainable growth in the right areas.

3. Your Content Doesn’t Match Search Intent

Search engines prioritise content that fully satisfies user intent. If your pages don’t answer searchers’ questions or fail to provide enough depth, Google will rank other websites higher.

We analyse your existing content against top-ranking competitors to understand what’s missing. Then we create content that provides genuine value, demonstrates expertise, and encourages engagement. This approach improves both rankings and conversions by attracting users who are ready to take action.

4. Your Website Has Low Authority or Weak Backlinks

Without strong backlinks from trusted websites, Google may not view your site as authoritative. If your competitors have more high-quality links, they’ll usually rank higher, even with similar content.

Fly High Media’s digital PR and link-building strategies focus on earning relevant, credible backlinks that build your site’s authority. We avoid spammy tactics and instead develop content that naturally attracts links through outreach, partnerships, and industry recognition.

5. Your SEO Strategy Isn’t Consistent or Data-Led

SEO isn’t a one-time project. If your efforts are inconsistent or lack direction, rankings will stagnate or decline. Many businesses fall into the trap of doing SEO without tracking progress or adapting to changes.

We take a data-led approach, using analytics and performance metrics to refine your SEO strategy over time. From monthly keyword tracking to competitor analysis, we make sure every decision is informed by results, not guesswork.