Category: Social Media Marketing

How to Measure the Success of a Brand Awareness Campaign

By Matt PykeIn Advertising, Blog Posts, Branding, Marketing, SEO, Social Media MarketingPosted

Brand awareness is defined as how familiar people are with your brand and the products or services you offer. Brand awareness can be divided into three layers:1. Awareness of your brand name and identity2. Awareness of your product/service offerings3. Awareness of your brand attributes (i.e. what sets you apart from...

Why Facebook Changed its Name and What Happens Now

By Matt PykeIn Uncategorized, Blog Posts, eCommerce, Facebook, Facebook Advertising, Instagram, Marketing, SEO, Social Media MarketingPosted

At last week’s Facebook Connect 2021 conference, founder and CEO Mark Zuckerberg announced that the company will no longer be called Facebook, and is now called Meta. Explaining the great change, Mark Zuckerberg said the company was increasing focus on two different market segments - one of its family of...

7 Reasons Why You Should Consider Using Facebook Ads

By Matt PykeIn Advertising, Blog Posts, Facebook, Facebook Advertising, Marketing, Social Media MarketingPosted

Have you considered Facebook advertising for your business before?Maybe you are exploring different potential avenues to promote your business online and you are weighing up the pros and cons.The goal of this article is to help you understand some of the benefits of using paid social media advertising to help...

Why You MUST Diversify Your Marketing Channels in 2021

By Matt PykeIn Blog Posts, eCommerce, Email Marketing, Marketing, PPC, SEO, Social Media MarketingPosted

2020 taught us that digital marketing is essential for almost all businesses large and small across almost every industry.The shift saw an increase in ecommerce stores being created from scratch, traditional brick and mortar businesses joining social media for the first time and advertising budgets increasing.Now we are in 2021,...