5 Reasons to Use Micro-Influencers

In the ever-changing landscape of digital marketing, businesses are always searching for more effective ways to connect with their target audience and broaden their brand's reach. Influencers can be broken down into three main tiers: Whilst macro (popular) influencers and celebrities dominate influencer marketing, micro-influencing is on the rise. Social...

10 Content Marketing Tips for Dentists

Regular visits to dental practices are a certainty in the dental sector. But how can dentists entice customers to use their dental practice over others? In a world where online presence reigns supreme, it's imperative to distinguish your dental business apart from your competitors. An aesthetically pleasing website and a...

14 AI Statistics That Will Evolve Your Digital Marketing Strategy

Artificial Intelligence (AI) is accelerating at an incredible pace in 2023, and your digital marketing strategy needs to keep adapting to keep up with the changes.This technology will impact every corner of the world, regardless of your background or trade. Many digital marketers are unaware of the AI tools available at...

5 Things Every E-commerce Store Could Learn From Pretty Little Thing’s Social Media Marketing

As an online powerhouse, Pretty Little Thing (PLT) has prospered in the fast fashion market.Generating an annual revenue of over £700 million and counting, PLT is a great example of what an innovative social media marketing strategy and a distinct brand image can do for your business.Fast fashion is a...

How To Improve Your Presence on Instagram Places with Location Tags

Ever heard about a nice restaurant, hotel or venue but know little about it? The chances are that you research by visiting their website or social media.You want to know what to expect.You're probably familiar with Instagram Places, but how can it benefit your business?Why Location Tags are Important for...

Uncover the Potential of Digital Marketing for Subscription Businesses

An Introduction to Digital Marketing for Subscription-Based Businesses Table of Contents As businesses increasingly move online operations, staying competitive requires a robust digital presence. This is especially true for companies that offer subscription-based services. Digital marketing is vital in helping those businesses reach their target audience, increase sales, and ultimately...

How to Structure a Tiktok Video

Tiktok is perfect for individuals who want to show off their creativity and have some fun. But, it can also be very confusing, with countless conflicting pieces of advice out there.  So, what’s the truth?  Like any social media platform, success on Tiktok is all about creating content that your...

Elon Musk Buys Twitter – What This Means for Social Media

As many of you possibly know, it has been recently announced that Elon Musk, the CEO of Tesla, has bought Twitter. After beginning the process in April 2022, he purchased the platform for $44 billion, the equivalent of £38.1 billion, and declared over Twitter that ‘the bird is freed’. the...

How to Get Started on Tiktok

What is Tiktok?Founded in 2018, Tiktok has become the 6th most popular social platform in the world. The app allows users to create videos in which they could lip sync to music or dialogue, create funny or entertaining videos and plenty more. The possibilities are endless when users possess creativity.  Whether...

How to Measure the Success of a Brand Awareness Campaign

Brand awareness is defined as how familiar people are with your brand and the products or services you offer. Brand awareness can be divided into three layers:1. Awareness of your brand name and identity2. Awareness of your product/service offerings3. Awareness of your brand attributes (i.e. what sets you apart from...