The January sales create a high volume of online retail activity, so this means there are lots of opportunities for your ecommerce business to succeed during this period.The digital world has greatly benefited from shoppers spending their hard-earned cash on products and services in the last 10 years. After all,...
How to Measure the Success of a Brand Awareness Campaign
Brand awareness is defined as how familiar people are with your brand and the products or services you offer. Brand awareness can be divided into three layers:1. Awareness of your brand name and identity2. Awareness of your product/service offerings3. Awareness of your brand attributes (i.e. what sets you apart from...
‘Google My Business’ to Become ‘Google Business Profile’
Google has announced that they are renaming ‘Google My Business' to ‘Google Business Profile'. The move is designed to completely reshape local SEO by extracting business profile management away from a single application and implementing it directly into Google Search and Google Maps. This isn't the first time Google has...
SEMRush: Keywords by Intent Guide
SEMrush has launched a new feature that allows you to view the intent of keywords quickly and easily.If you are an avid user of SEMRush like we are here at Fly High Media, you might have noticed this new feature while conducting keyword research titled ‘Keywords by Intent’.This is a...
Why Facebook Changed its Name and What Happens Now
At last week’s Facebook Connect 2021 conference, founder and CEO Mark Zuckerberg announced that the company will no longer be called Facebook, and is now called Meta. Explaining the great change, Mark Zuckerberg said the company was increasing focus on two different market segments - one of its family of...
How to Improve Your Internal Linking Structure
Internal Linking is a vital part of helping both users and search engines navigate around your website. Using internal links can help Google build up a hierarchy of pages on your website by giving more value to more important pages that you would like to rank as opposed to less...
The Benefits of Blogging in 2021
Blogging remains a powerful avenue to increase organic traffic to your online business. In fact, marketers who prioritise blogging are 13x more likely to have a positive ROI on their efforts.If you don't already run a blog as a business - or outsource your content marketing - you may want...
A Beginner’s Guide to Keyword Research
The keyword research process is crucial for any content to be successful online. Whether it is a blog or a service landing page. Utilising the right keywords and variations is the key to success in search engine optimisation. In this guide, I will discuss how you can conduct keyword research...
4 Tips to Improve SEO for Your eCommerce Website
Following the COVID 19 pandemic, many businesses started to take SEO more seriously as one of the more long term, sustainable and profitable marketing channels. That being said, this has caused considerably more competition.Check out five quick and simple ways to improve SEO for your ecommerce website.1. Enhance your website’s...
5 Google My Business Tips That You Can Implement Today
Google is a competitive space and especially in map listings. A well optimised profile and Google on-page Local SEO not only does it make you stand out, but it will also help you generate more leads for your business if done well.Google My Business is a great tool to put...