Google I/O revealed new advancements in Search, including 'Perspectives' integration and generative AI, aimed at transforming information discovery and deepening understanding.Revolutionary AI generationGoogle has introduced a new approach to search queries called Search Generative Experience (SGE), powered by generative AI. SGE simplifies complex search tasks by providing key information snapshots...
Uncover the Potential of Digital Marketing for Subscription Businesses
An Introduction to Digital Marketing for Subscription-Based Businesses Table of Contents As businesses increasingly move online operations, staying competitive requires a robust digital presence. This is especially true for companies that offer subscription-based services. Digital marketing is vital in helping those businesses reach their target audience, increase sales, and ultimately...
Boost Your Shopify Business: Tips to Get More Customers
Shopify is an ecommerce platform that facilitates the launch and operation of online stores for businesses of all scales. Whether you're a fledgling company or a multinational corporation, Shopify provides you with the tools to sell your merchandise online effectively. Some of the largest stores built on Shopify include Gymshark,...
5 Reasons Why Structured Data Is Important for Your Website
Structured data is not just important but essential to your SEO strategy! By incorporating structured data and schema markup into your website, you can unlock a wealth of benefits that will help you stay ahead of the competition. Did you know that even though structured data only makes up about...
Does Every Blog Need to Rank in Google?
You have probably heard about the importance of SEO and getting your content to rank high on Google.But what if I said that not every blog needs to be on page one of the search results to be successful and drive organic traffic?In today's crowded digital landscape, thought leadership is...
Google Core Algorithm Updates – March 2023
Google has confirmed that the March 2023 core algorithm update is rolling out. The Google update aims to deliver increasingly relevant, high-quality search results. The key things to note are: The Core algorithm updates can impact search rankings. Therefore, website owners need to stay informed and adapt their strategies. Carefully...
The Ultimate Conversion Rate Optimisation Guide For Your Website
What is Conversion Rate Optimisation (CRO)? Conversion Rate Optimisation (CRO) is the process of improving a website to increase the percentage of visitors that complete a business's desired action. For example, the desired action can be anything deemed important to the business, whether that be a visitor filling out a...
Copywriting vs Content Writing: What’s The Difference?
What is copywriting? And how does it differ from content writing? Well, to put it simply, their purposes are different. Copywriting is the art of creating content that “sells” a product or service to its reader. It is a quick and effective way to help increase brand awareness. It's similar to a...
How to Generate More Organic Traffic
If you create a landing page without SEO in mind, it is unlikely to perform to its full potential.There is also a real gap in the market when it comes to developing a high volume of quality landing pages. After all, 62% of branded websites have six or less landing...
The 5 Step Beginners Checklist For a Technical SEO Audit
The key to good SEO is a good experience on all devices. This is because in 2020, 55% of all worldwide online traffic came from a mobile device, whilst 42% came from desktops. By conducting a Technical SEO audit, you can find what you need to improve on your website...