In 2023, more women shop online than in-store, so if your marketing strategy does not target female consumers, this could impact the growth of your business. So, put yourself ahead of your competitors by following our tips on marketing to females successfully. First, let's explain why it's vital that you...
5 Reasons to Use Micro-Influencers
In the ever-changing landscape of digital marketing, businesses are always searching for more effective ways to connect with their target audience and broaden their brand's reach. Influencers can be broken down into three main tiers: Whilst macro (popular) influencers and celebrities dominate influencer marketing, micro-influencing is on the rise. Social...
Men’s Jewellery SEO Marketplace Analysis
In today's SEO analysis, we will take a deep dive into the men's jewellery market. We will see how some of the top brands are performing and what opportunities we can spot to see how they can improve. We will look at: CRAFTD, Cernucci, VIRAGE, Adamans, and Serge DeNimes. Firstly,...
10 Content Marketing Tips for Dentists
Regular visits to dental practices are a certainty in the dental sector. But how can dentists entice customers to use their dental practice over others? In a world where online presence reigns supreme, it's imperative to distinguish your dental business apart from your competitors. An aesthetically pleasing website and a...
Five KPIs to Track the Success of a PPC Campaign
Google Ads is a powerful tool that you can use to reach a larger audience and increase sales. However, understanding how your campaigns are performing, what's working, and what isn't, is critical to optimising the effectiveness of your marketing budget. This article provides an overview of Google Ads key performance...
14 AI Statistics That Will Evolve Your Digital Marketing Strategy
Artificial Intelligence (AI) is accelerating at an incredible pace in 2023, and your digital marketing strategy needs to keep adapting to keep up with the changes.This technology will impact every corner of the world, regardless of your background or trade. Many digital marketers are unaware of the AI tools available at...
Digital Marketing News: Monthly Roundup For May 2023
Welcome to our monthly roundup featuring the most-talked-about digital marketing news of May 2023. This year has been busy, both in and outside the digital marketing world. Still, we have summarised some of the most recent prevalent stories useful to know if you're a digital marketer or own an online...
5 Things Every E-commerce Store Could Learn From Pretty Little Thing’s Social Media Marketing
As an online powerhouse, Pretty Little Thing (PLT) has prospered in the fast fashion market.Generating an annual revenue of over £700 million and counting, PLT is a great example of what an innovative social media marketing strategy and a distinct brand image can do for your business.Fast fashion is a...
How To Improve Your Presence on Instagram Places with Location Tags
Ever heard about a nice restaurant, hotel or venue but know little about it? The chances are that you research by visiting their website or social media.You want to know what to expect.You're probably familiar with Instagram Places, but how can it benefit your business?Why Location Tags are Important for...
How to Write Clear Instructions for Your Online Audience
Instructions are common in life, from how to behave as a child to how to process a sale or reassure a client and everything in between. However, a significant difference exists between following verbal directions and writing instructions for your target audience to understand. Like any content, your instructions must...